WordPress Migration: Pre-launch Testing to Ensure a Sustained SEO Ranking
migration is a perfect choice to make while looking for exceptional
web experience in the competitive digital industry. However, it may
sound scary to many of us to migrate our website as moving to a new
server doesn’t only generate risk to our data and content but also
impact search engine ranking hugely.
And, a search engine ranks are crucial aspects of our websites. They allow us to receive a great amount of organic web traffic via search engines and that too without paying any cost. To reach a certain amount of SEO, our websites undergo different kind of optimizations like compelling content curation, web page structure, link building, and appropriate use of tools etc.
How can a migration impact your current SEO?
Whenever you plan to migrate your WordPress website, you need to make sure that every single strategy and planning needs to be evaluated from the point of view of SEO and UX standpoint.
For e.g., any kind of lowering effect on links and content can definitely damage your websites’ ability to result in crawling and indexing issues. That shall directly contribute to your website’s organic search visibility degrading.
To avoid such risks, you can opt for custom WordPress migration services providers so they can evaluate the potential consequences of overall migration on your current website SEO and other areas. Still, if you don’t wish to hire anyone and are choosing to perform the migration on your own, below is a checklist of pre-launch testing that can help you to ensure a sustained SEO ranking to a great extent.
Let’s get started!
- Checking crawl-time issues
Once you have migrated to new server, it becomes important for you to look for any broken links, internal redirects, soft 404s, incorrect canonical tags, nofollow links, non-200 server response etc. for a sustained search engine ranking.
So, you can check all these at the staging environment by crawling the new website.
- Mobile setup check
To ensure responsive, AMP or PWA websites for Google, you should identify and fix any kind of canonical issues and mobile tagging between desktop and mobile website.
- Structured data reviews
A structured data aids your website to be ready and easily searchable by search engine algorithms or other search engine preferences. It is directly added to your websites’ pages’ HTML markup.
So, in order to cut down on errors, you should check each migrated templates’ structured data implementation via powerful tools like ‘structured data testing tool’.
- Reviewing XML
Sitemaps are crucial for your websites’ SEO. An XML (extensible markup language) sitemap generally contains a thorough list of your website pages that you wish Google to read and crawl. When it comes to ranking search engines like ‘Google’ rank pages individually and not the whole website.
Therefore, post-migration and pre-launch of your migrated website, you need to make sure that its XML sitemaps include all the indexable URLs and those non-indexable URLs (404s, redirects etc.) are excluded for an accurate indexation level of your website.
Adding to these 5 points, there are some other testing criteria like reviewing your website for Pagination, hreflag, speed checks, setting up custom 404 page, and HTML sitemaps etc. are also a part of pre-launch testing that you need to perform.
At last, I am hopeful that you find this piece of writing useful while aiming for an accurate and successful WordPress migration.