When your Deliverable doesn't excite your Customers' then it's time to Innovate or change that Deliverable

When your Deliverable doesn't excite your  Customers' then it's time to Innovate or change that Deliverable The continuing evaporation of customer excitement concerning copy and print is further driving its commoditization. Some in the “The Imaging Channel” will continue justifying a declining market in the same way other industries in decline do. They question the skill sets of their sales department, they question the new generation’s skills at management, and some will question their manufacturer's pricing, support, and strategies. Independent dealers must focus now more than ever on their own survival and stop believing that their manufacturers will protect them again