If I Could Wave My Magic Wand
I always like to draw inspiration for my articles from what’s happening around me.
(No, don’t worry…not going to draw ANYTHING from the U.S. election madness!)
And what’s around me today? Signs of Witchery, Wizardry, and other Delightful Magic.
It’s nearly Hallowe’en and I will admit that I have a passion for all things “Witch.” There’s a broomstick on my front porch propped among the fall mums and pumpkins, a street sign on my house that reads “Witch Way,” bottles of potions and brews covering random surfaces throughout my house, and on the main table in my living room lay my favourite witch’s hat (purple, of course), shoes (imagine purple, orange, black, and a million sequins), and spell books all ready for whenever I have a few moments to step fully into the persona of my Inner Witch.
It is, to me, what makes the world go around.
Yesterday, when coaching a client on how to best design her sales call strategy to suit her personal style, she asked me: “What’s the one key question you ask each potential client?”
(It was a very insightful question…)
And here’s what I replied:
The one thing I always ask my clients whenever we get “stuck” and we need to enlighten ourselves about what’s really going on begins with:“If I could wave my magic wand…”
“If I could wave my magic wand, what would be the one thing you’d like to ensure each and every client that used your services left that experience with?”
Asked when we were trying to determine what her core deliverable really was.
“If I could wave my magic wand, what is the number one outcome you would like to see magically solved by our work together?”
Asked on a sales call when supporting a potential client to really get to the heart of her worries and fears and dreams.
“If I could wave my magic wand, what is the feeling you would like each person who visits your website to be overcome by?”
Asked during a discussion on branding.
“If I could wave my magic wand, how many of your existing clients would continue to work with you next year, and how many new clients would you like to see come in the door?”
Asked when working on strategic plans and budgets.
“If I could wave my magic wand, what’s the single best thing that could result from this truly difficult time you’re experiencing right now?”
Asked when trying to shift perspective around some of the crappy things that life brings.
It’s a truly versatile phrase, and allows us to slip into the World of Imagination…Magic…and