Powerful Connections: Melding Minds and Leveraging Business Experience
In his book, Think and Grow Rich, Napoleon Hill suggested that people who want to be successful in business assemble a group of like-minded business people and form a mastermind group. Mastermind groups, are essentially support groups. No one can be successful on their own, so a mastermind group is a wonderful resource for entrepreneurs. It is a place where business people can get advice, build strategy and become more effective.I used to run mastermind groups for people who want to improve their business results. I love these groups! There is nothing like being able to benefit from the experiences of other people. It is also wonderful to be able to interact with people who are as interested in your success as they are in their own. Not all entrepreneurs have a supportive and understanding family, so getting support from like-minded individuals can be vital to creating a successful business. Mastermind groups also present a huge opportunity to learn from the experience of others who have been there and done that.
In a mastermind group, you can make really powerful connections with other business people and leverage the collective experiences of the entire group.
There are many kinds of mastermind groups. Some focus on building a particular element of a business, like sales and marketing, while others keep a more open format and use it as a forum to receive input from others regarding nagging problems. Whatever the focus of your group, it is important that all members have the right attitude. Here are some things you need to keep in mind when using mastermind groups to support your business:
1. Be willing to give. Your input is essential to the success of the group. Be willing to offer advice, give referrals, or do whatever you can to help other members of the group.
2. Be willing to receive. If members are expected to be generous with their time and advice, then as a member, you must also be willing to receive input from others, even when it may seem a little harsh. The higher purpose of the group is to create a foundation for success. If you are unwilling to accept the advice and assistance of other group members, then you shouldn’t be there.
3. State your challenges and ask for help. In a mastermind group, every member of the group will have an allotted time to state their challenges and ask for help. Doing this will help you grow so don’t be intimidated. Take the floor when you have the opportunity.
4. Keep your co-members secrets safe. The mastermind group is meant to be a safe haven for its members. No member should ever disclose what happens in the meetings. If members are to be open about their business goals and challenges, then it is essential that each member is honoured by keeping secrets confidential.
5. Set goals. Every meeting should provide members with a set of goals to work on. Your group leader along with the other members of the group can help you clarify your objectives. Once you know what they are, write them down and treat them like a homework assignment.
6. Create an action plan. Use your time in the meeting to create an action plan. The other members of the group, along with your leader will hold you accountable. If you’ve ever had difficulty committing to goals and following an action plan on your own, then the group will really help you achieve things!
7. Have fun! Take the opportunity to enjoy being among a group of helpful, success oriented people. Be open to developing lasting relationships with the group members and be prepared to have a good time together. We are most creative when we are relaxed and having fun. Let the group bring out the best in you!
If anyone in the Greater Toronto Area is interested in gathering face to face for a Sales and Marketing Mastermind Group, I’d be happy to start up another. I could even give web based group sessions if four or five other business owners would like me to do that with them. We could discuss things that will positively impact your bottom line such as sales and marketing strategy, tactics, refining processes, lead generation, developing sales support materials, etc. Any takers? Let me know. This could be fun!
Check out my beBee post New Business Survival Guide
Renée Cormier is no ordinary public relations & communications specialist. Add published author, employee engagement specialist, sales and marketing strategist, entrepreneur and educator to her list of accomplishments. Renée brings a wide range of experience and talent to her work. Her passion for business and her natural talent for business strategy and communications makes her an important resource for her clients.
We work with companies that want to increase sales and generate positive bottom line results! Contact Renée through her website: www.reneecormier.com
It is hard to find PR people with the business acumen and the valuable varied experience that I have. If you are serious about growing your business and raising your public profile, then you should talk to me.