Robert Cormack en Communications and journalism, Marketing, Advertising Creative Director • Robert Cormack & Associates 3/11/2016 · 3 min de lectura · 1,0K

We're Not Selling Anymore, We're Bartering.

We're Not Selling Anymore, We're Bartering.

Anyone watching (or, let’s say, enduring) the presidential debates must realize these candidates aren’t selling platforms and programs. They’re only bartering, essentially trading one candidate for another, hopefully of equal value. In fact, you don’t actually get greater value with either candidate. One is a slick politician, the other is a slick businessman. They’re both dealing with the same issues. So you’re really voting on which “slick” you prefer.

Like presidential candidates, we accept what people want (