Why Ideas Die In the Boardroom.
Groupthink and how it creates dromadaries with unicorn horns—not to mention the Pontiac Aztek.
I rarely get into slugging matches with other bloggers. If opinions are expressed well enough, I’ll consider even the crazier posts like “Trump Is Not An Animal!” I personally think the man’s completely feral, and known to gnaw on women’s hands. Last week, he referred to Obama’s alleged wire-tapping as McCarthyism. McCarthyism is saying things without basis and claiming they’re true. Joe died under the weight of his lies. Trump may die the same way, although he’s pretty happy being feral. He may gnaw on reporters, foreign dignitaries, women and Mike Pence before he’s done.
I only bring this up because I read a post the other day that rankled me — not in a serious way — but since I don’t use “rankled” very often, I decided to respond, since I was feeling a little feral myself or possibly hungry.
A woman named Nina, a CEO, and a good writer, posted an article, talking about today’s technology, it’s usefulness and how the group dynamic, if robust and diversified, will breed a culture of innovation. She also brought up research, showing the importance of women in groups, since they’re far better at “reading verbal and non-verbal clues” than men (no doubt true).
Ideas don’t just come miraculously from those who “have” them.
The “group dynamic” as she pointed out, is where ideas form, and choosing the right people for these groups will result in diverse teams capable of innovative and far-reaching thought. Since I’ve been in think tanks for more years than I care to admit (although I will later on), I can say with some certainty that this isn’t where ideas come from. In fact, it’s often where ideas go to die, which is another form of feralism.
As I mentioned in my response to Nina, meetings today are full of people searching for verbal and non-verbal clues — but not focusing on new ideas. This is no better than someone focusing on their FitBit instead of their breathing or core strength.
“Ideas — true ideas — come from people who HAVE ideas,” I explained, using capitals to show I was rankled or possibly hungry.
Nina was kind enough to get back to me, saying her focus is on creating high performance, diverse teams and doing so consciously and on purpose. “However,” she said, “I am not sure I agree with you on the subject of ideas. Ideas don’t just come miraculously from those who ‘have’ them. Sometimes they emerge precisely because of the diversity, friction and creativity that comes from the group and the context.”
In theory (or meetings) they sound great, but that’s how we got the Pontiac Aztek.
“Nina,” I wrote back, “ideas DO come miraculously from those who ‘have’ them. I’ve been in creative 40 years, and it’s never been the ‘group dynamic’ that created or fostered ideas. As a creative director, I always encouraged people to come to meetings with ideas. Otherwise, it was a lot of people thinking they just needed people around them to be creative.”
I went on to say that “consensus building” creates camels out of greyhounds. In fact, groups have done more to tear apart, water down, or simply destroy good ideas by throwing in their “two cents worth.” Today our airwaves, social media and print are proof that groups don’t create ideas as much as turn them into dromedaries with unicorn horns. In theory (or meetings) they sound great, but that’s how we got the Pontiac Aztek
“Ideas come from people who believe in their ideas,” I said to Nina. “It’s a passion, and I’ve always looked for people ready to fight for something. If you honestly believe ‘ideas don’t just come miraculously from those who have them,’ believe me, Nina, you aren’t getting great ideas.”
Even songs listed as Lennon/McCartney were created individually.
Someone once said “Ideas arrive in the middle of the night.” Keith Richards came up with “Satisfaction” in his sleep. So did Paul McCartney with “Yesterday.” They were both members of legendary groups. But even songs listed as Lennon/McCartney were created individually. Where The Beatles — and George Martin — came in was on the utilization of the idea. Just as groups in general should be good at utilizing ideas.
The trouble begins when groups mistake ideas for utilizing. This was proven back in the eighties with countries like Japan. They were the wonder of modern economies back then, offering employees careers for life and working on the principle of inclusion. Even shop stewards gathered with their people, forming consensus in every part of the operation.
Unfortunately, when the economy turned, as it did in the late eighties, Japanese companies were so busy forming groups, they couldn’t deal with a sustained recession. Presidents and CEOs finally begged for new thinking, even training people to have original thoughts. Only these people couldn’t think outside the group. Needless to say, having the ability to “read vocal and non-vocal clues” made about as much sense as stereos in fishing nets.
The same thing happened in communist countries where individual expression was not only discouraged, many were accused of being intellectual. To this day, steering committees avoid original thinking, lest they find themselves somewhere in Siberia. Russia probably has fewer ideas per capita today than any other country — except North Korea, which has no ideas at all.
The notion that groupthink produces ideas is a will-o’-wisp imitating a “light bulb moment.”
A few years back, one “innovation group” wrote that companies should include “black sheep” in their meetings. “These people will force new ideas and inject creativity,” they said. Some companies did just that, regretting it afterwards. The “groupies” as I like to call them, didn’t like “black sheep” or new ideas and voiced their concerns to management. The “black sheep” were fired and the groupies went back to “consensus building.”
If it’s true that we’re doomed to repeat history if we don’t learn from it, then we might very well be doomed. The notion that “groupthink” produces ideas is a will-o’-wisp imitating a “light bulb moment.” I’m not saying groups aren’t capable of having ideas. But they won’t if the individuals themselves don’t have ideas to begin with.
It’s a myth propagated by “innovation groups,” the ones saying “Ideas don’t just come miraculously from those who ‘have’ them.”
That’s the biggest myth going. Just ask Keith Richards or Paul McCartney (you might be a little late asking Joe McCarthy, though).
Robert Cormack is a freelance copywriter, novelist and blogger. His first novel “You Can Lead a Horse to Water (But You Can’t Make It Scuba Dive)” is available online and at most major bookstores. Check out Yucca Publishing or Skyhorse Press for more details.
""
Articles from Robert Cormack
View blogThis could (and should) change your writing entirely. · “It’s better to fail at originality than suc ...
“Sayin' ball of confusion, that's what the world is today, hey, hey.” Norman Whitfield and Barrett S ...
The Clint Eastwood School of Writing. · “Hard writing makes easy reading. Easy writing makes hard re ...
Related professionals
You may be interested in these jobs
-
Bubble Tea Professional
Found in: Manatal GBL S2 T2 - 1 week ago
Alybyte Windsor, CanadaPosition Title: Bubble Tea Professional · Job Type: Full-time/Part-time · Location: Windsor, ON, Canada · Job Description: · One of client is seeking enthusiastic and customer-oriented individuals to join their team as Bubble Tea Professionals. As a Bubble Tea Professional, you w ...
-
Agent Collection
Found in: Talent CA C2 - 1 week ago
Bollore Logistics Montreal, Canada FreelanceTemporaire - Étudiant Montréal, QC, Canada · Bolloré Logistics cherche à ajouter un(e) Agent(e) Collection Recevables (Poste Temporaire - Étudiant) à son équipe en pleine croissance à Montréal Nous recherchons une personne dynamique pour démarrer sa carrière en logistique. · Resp ...
-
Resume Inventory for Persons Living with Disabilities
Found in: Talent CA 2 C2 - 3 days ago
Treasury Board of Canada Secretariat Montreal, CanadaResume Inventory for Persons Living with Disabilities · Reference number: PPD23J-- · Selection process number: -PPD-EA- Important messages · ACCESSIBILITY · Set yourself up for success It is important to us that you feel included and that you can participate without barriers. ...
Comments
Anne 🐝 Thornley-Brown, MBA
7 years ago #27
Robert Cormack
7 years ago #26
Graham🐝 Edwards
7 years ago #25
Robert Cormack
7 years ago #24
Thanks, @Harvey Lloyd
Robert Cormack
7 years ago #23
Harvey Lloyd
7 years ago #22
Mohammed Abdul Jawad
7 years ago #21
Robert Cormack
7 years ago #20
You bring up really interesting points, Anne Thornley-Brown. Certainly developing effective groups takes more time than we think, especially if you're trying to form useful interaction between extroverts and introverts. The "normals" do tend to dominate, thinking, as the Republicans do, that there's only one way of doing things, and "might is right." Thanks for your comments.
Devesh 🐝 Bhatt
7 years ago #19
Ali Anani
7 years ago #18
Great comment dear Anne Thornley-Brown. I shared similar views in my presentation mentioned earlier in one of my comments. Yes, this buzz is worthy of sharing to bring the attention of bees to its practicality and importance.
Ali Anani
7 years ago #17
I think we now know- at least partially- the reason Anne Thornley-Brown
Bill Stankiewicz
7 years ago #16
Anne 🐝 Thornley-Brown, MBA
7 years ago #15
@ali-anani A man after my own heart. I always say they are called "bored" rooms for a reason.
Anne 🐝 Thornley-Brown, MBA
7 years ago #14
New research is shedding shed more light on the dynamics at play in groups. For examples, introverts can come up with great ideas but they need quiet time and individual "thinking time". With the packed agendas and pressure to do more in less time, this gets lost. If the recommended length for a programme is 3 days, the question is "can you do it in 2". One day programmes are crammed into 1/2 a day and then there is the madness called "2 hour team building". Really? We aren't making instant coffee. Ideas need time to percolate. With rushed agendas, thinking time gets lost. Even if fresh ideas are presented, they get shot down if they are different from how the rest of the group thinks. Often, they aren't even considered as the most extroverted and dominant players talk over the quieter members of the team. A trained facilitator can give the group a reality about realistic timeframes and slow down the process to provide thinking time and ensure that everyone is heard and all ideas considered before they are discarded. Great topic Robert and one that is dear to my heart.
Robert Cormack
7 years ago #13
Thanks, @Ali Anani.
Robert Cormack
7 years ago #12
Thanks Bill Stankiewicz, \ud83d\udc1d Brand Ambassador. I think a lot of us are in agreement (until the groupies decide we're wrong).
Ali Anani
7 years ago #11
:)))))
Robert Cormack
7 years ago #10
Thanks, @Ali Anani, it can get boring at times. Having been a "black sheep" for more years than I'd care to admit, there's always about four to six people who really want me out of the room.
Robert Cormack
7 years ago #9
Quite true, Pascal Derrien. True "groupies" are quite offended by people coming in with ideas. It's like you're back in school "brown-nosing."
Robert Cormack
7 years ago #8
Thanks, @Turatsinz Ivan. If you check out amazon.com, the book (hardcover) is a real bargain.
Robert Cormack
7 years ago #7
Boy, Brian McKenzie, you can really get in trouble not being in favour of "sing-a-longs" these days.
Robert Cormack
7 years ago #6
Ali Anani
7 years ago #5
Bill Stankiewicz
7 years ago #4
Ali Anani
7 years ago #3
Pascal Derrien
7 years ago #2
Anne 🐝 Thornley-Brown, MBA
7 years ago #1