Samsung Note 7: from a debacle to an opportunity

Samsung Note 7: from a debacle to an opportunity

Published on October 18, 2016 on LinkedIn

INTRODUCTION

Some ideas are quick to catch, others lesser. Despite simplicity, we are used to quickly catch what we quickly recognize. Because of this, every innovative idea or approach need a bit longer of narrative than an ordinary executive presentation to get the whole picture and to connect all the elements inside it.

The intuition works fast while the rational thinking proceed slowly. This introduction aims to fill the gap between where we are and where we may want to go.

Once Upon a Time

Samsung managed to became a leader into the smartphones market pushing forward their technology for years. Unexpectedly, they hit the ground with their Note 7. Wisely, they recognize the mistake and decided to stop production and collect back 2.5 millions devices world wide.

The Broken Dream

This incident may prevents Samsung's plan to get into automotive market buying Italian Magneti Marelli company. A delay in getting into such a market will produce an experience gap in the future. Such gap will make them harder to enter or compete into infotainment market, in the future.

What would be the future of 2.5M pieces of high-end electronics? Is this huge amount of silicon hiding a big opportunity? How to regain an opportunity to get into automotive infotainment market? Did you ever compared an embedded navigator versus a Waze traffic killer application running on a smartphone?

Never say Never

Battery is not any more a component under the pressure of space and size strict limitations into a conventional cars and everybody will love the idea of having a Note 7 like a dashboard car computer but nobody likes the idea of poor cockpit integration, exposed cabling and no chance to keep with them the device off the car. This would be a problem, unless cockpit smooth integration will became a reality.

Nowadays, 3D scanners are really cheap (€400 to final consumers) and easily recognised by Windows 10 net-books (tablets with keyboards, cheap and light). 3D printers are cheap (less than €3.000 for the final customers), going to be cheaper, very useful for fast prototyping and a viable solution for a limited customized production. Moreover, the 3D models could be improved by many people (crowd intelligence, wiki economics [¹]).

We have a Dream

A lot of car owners face two options: to buy a newer car or to keep their phone attached to their car cockpit with a shaking sucker, powered by a floating cable with poor or no any integration with their car audio system, etc. This is the right time to change the music.

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