Rohit Singh London in Artificial Intelligence, Leadership, IT - Information Technology Director - Head of Innovation & Digital Disruption • KPMG Feb 25, 2019 · 1 min read · +600

How Artificial Intelligence has the Ability to Change Your Business

How Artificial Intelligence has the Ability to Change Your Business

Technology is rapidly changing many aspects of our day to day lives. Artificial intelligence is one of the most advanced tech-tools that are finding their way into businesses. Whereas research on the application of artificial intelligence in businesses is still ongoing, various AI tools have already been released in the market and are actively used to change and enhance businesses' performance in various ways.

Use of AI in marketing

Artificial intelligence is gradually finding its way in businesses’ marketing. Marketing departments now rely on artificially intelligent programs which can be successfully deployed across the internet to help a business analyze a demographic group and create appropriate advertisements with great precision. The use of AI in social media marketing is particularly gaining pace as AI bots can create customer-specific business advertisements which can optimize return on marketing investment.

Use of AI in sales

Artificial intelligence is also rapidly used in helping improve businesses’ salesperson's performance. Machine learning-capable programs can effectively analyze and transcribe sales calls and help link specific terminology used by the successful salesperson to individuals’ sales performances. The trend established in such a case can help advice the poorly performing salespeople on the right kind of approach that should be used to replicate success across all salespeople in the business.

Use of AI in operational optimization

Businesses can now use artificial intelligence programs which are sophisticated enough to develop recommendations on how a business can revamp its operations with increased and improved resource utilization. This functionality is commonly utilized among large logistics companies, especially B2B commerce businesses. It can analyze the available resources and create a recommendation on how they can be optimally used. For example, an AI program can be used to arrange products inside the warehouse while focusing on reducing the amount of time required to locate and retrieve a specific stored cargo.

Use of AI in management and HR

Artificial intelligence programs can also be actively used to support administrative processes. This is possible with the use of AI programs that can actively match workers’ strengths and weaknesses with specific tasks within the business operations. Such programs come in handy in the allocation of duties and scheduling of appointments, thereby minimizing the logistic challenge involved, particularly in cases where the organization deals with hundreds or thousands of employees.