The simplest question all #startup founders should be asking themselves, first!
You spot a gap in the market, a habit or process you feel you can improve upon and then you come up with a great idea to build a new product or service.
(2 min read)
You speak to those closest to you and share your thoughts and look for some social validation that this could be the next big thing. Then off you go looking for someone to invest in your idea to help you build a product.
Well, before you go cap in hand, desperate to convince friends and family and maybe an investor(s) to hand over their hard-earned cash, take a step back!
Firstly, it's not that easy and secondly the startup graveyard is full of wannabee suiters. In fact, only 2 or 3 in every 1000 startups receive funding, according to Onevest.
You see, most early stage startup founde