Ron Goddard en Directors and Executives, Human Resources Professionals, Sales Interim CCO • TheSandpit 24/11/2016 · 3 min de lectura · 1,6K

They all say they are 'CTi' but actually they are 'iTC'

Which comes first, the employees needs or the companies? Here are a couple of questions to kick us off from the context of being the employee. 

(3min read) Author: Ron Goddard Founder & CEO TechVentures.London

They all say they are 'CTi' but actually they are 'iTC'

How many of you know what your company vision is? Its sense of why? What about its current mission? Now dig a little further, what about the chosen strategy to take you there?

Hmmm….. let me think….. was I told this during my onboarding or induction?

Employee engagement. Even if I was, I can’t seem to remember! Well, don’t be too down-hearted if you can’t, not many people do and even fewer businesses are explicit about it, let alone try to live and breathe this stuff.

You see, for most of us, we want to have a sense of meaning, purpose or mission. Something to feel connected to, it’s why religion is so attractive and powerful. Now granted, it's this search for meaning that occupies our thoughts more and more as we grow older or in times of stress. One mustn’t underestimate its power. If you happen to have it, why not help a colleague, friend, company or even a family member with theirs. It’s a remarkable gift to give someone. Now, before you run off and start shouting where are you going with this stuff, it’s all a bit deep and meaningful, let’s look at Stephen Covey.

Stephen Covey in 7 Habits of Highly Effective People talks about “Begin with the end in mind” - Habit 2.
How many people do you know that are aware of their personal vision or go one step even further, their eulogy? Do you? Maybe you are just the same as the company you work for, unclear, vague and or don’t give as much thought to it as you could or should.

More and more companies are now starting out exploring and seeking meaningfulness, and most of all clarity around ones' destination. If it's absent in corporate life, it's the job of the leader to provide this clarity and direction. This is where we are going and this is how we propose to get there! Management may deal with things, but leadership deals with direction and people going in that direction.

"Things which matter most must never be at the mercy of things which matter least." said Johann Wolfgang von Goethe

So what does CTi or iTC actually mean and which one are you? Well, C stands for Company, T for Team and the I is you, the Individual.

It's a simple framework that acts as a mirror, or anchor if you like on how you, your team and company should make its decisions. How many of us are honest enough to say they are happy to commit to making decisions in the be