Baby Boomers, between 1946 and 1960, are in their late 50's a dangerous age

Baby Boomers, between 1946 and 1960, are in their late 50's a dangerous age. The oldest is 70, (soon to be 71) the youngest 56 with the medium age 59. At the beginning of the century, those older than 50 controlled 80% of the personal wealth. By understanding the Baby Boomers you will have a sense of what will be happening in our society over the next few years and why I am hopeful that the promise of the "just society" will return for our grandchildren.

1. We see the home as a sanctuary from the outside world.

2. Only 33%  of Boomers over 60 are working, while 80% under 60 are still working, we value our time, and as time becomes more precious we allocate it to those that are important to us.

3. As a group, we believe in youth, so as we mature we will fight the ageing process.

4. Concern for the environment and ecology which had its roots in the 60's is alive and growing today.

5. With retirement comes less disposable income, but boomers will still pay for quality but with less income, we will still demand quality.

6. Baby boomers are getting others to do the more routine tasks for them.

7. Once the first group of baby boomers pay their mortgages they will have more disposable income. They will use this income on personal items to keep them youthful. Sports such as golf will be very popular

8. As career and ambition decline, baby boomers will become more concerned about friends and family. The traditions of the 50's are coming back into style. People will spend more time with their families.

9. Baby boomers want to be the same but different, which is not an easy goal but one that we pursue with passion.

10. Not all us are rich, nor were we all YUPPIES. Government taxes, the cost of living, and other life pressures will force us to either go into more debt or cut back on spending and look for the bargains. As we age, many boomers are choosing to go deeper into debt, but as the majority get closer to to the second phase of retirement, the spending spree should start to slow down.