The #WeddingPreneurs Lounge: Who is your ideal client?
Who is your ideal client? This is not something new, you might have heard about the concept of “client avatar” for a while now however, not many business owners pay attention to it. Most of my coaching clients don’t have a client avatar or they don’t know how to identify one. So, let’s take a look at what’s needed for you to understand who your ideal client is. This will help you get more business because you will know where your ideal client is, what he / she does, and what he / she likes. My target is wedding professionals but the concept of "client avatar" can apply to any business / industry.
Instead of targeting brides and grooms in general, you will target specific types of couples. This will mean less waste of time, better results for you and your business. You will know what to say in your marketing messages, you will know where to advertise (what type of media and in which geographical area).
This is also the first step to create a niche. A niche is your specialty, it’s your expertise, it’s your signature style, it’s what your clients come to you for.
By doing so you create your brand image. Only what you want to promote and sell should go on your website, in your portfolio, in all of your marketing materials (business cards, brochures, etc.), in your social media channels. Everything should reflect you, your style, your brand. This is why it’s very important to know who your client is. Don’t put pictures with DIY touches on your website if you’re trying to attract the luxury market. Don’t use soft, pastel colors in your logo and stationery if you’re going after brides and grooms with bold, vibrant