Opting for Mobile Apps: Here is Brief Guide to Start With
The world population in March 2016 was reported to be 7.4 billion. If one is to name the top gadgets, when it comes to ownership, across the globe, smartphones will surely feature in the top 10 devices for sure with roughly 2.16 billion owners. This has opened up a new avenue for businesses for marketing and sales with an unprecedented potential consumer base ranging in billions.
Companies have realised the importance of mobile applications for their business. In a relatively short period, mobile applications have proved as not just ancillary alleys to conduct business but are proving to be the highways to successful business operations. As an increasing number of businesses are opting for a mobile application, there is an excess of mobile phone applications. The key lies in selecting an application which is an ideal match for your business. We are sharing here the UNIQUE qualities of an ideal mobile application for your business to make it a stand out performer.
1. Choose right platforms
The very first thing you need to decide is the operating system for your mobile application. Android, iOS and Windows are the three major platforms. And though the best application will be the one which gives optimum quality and user experience, it is an entirely different task to create an application which delivers on these requirements.
Different platforms have their own peculiar needs and gifts for mobile applications. Android based applications are usually a bit costlier than their iOS counterparts as they need to be performing across a number of devices with minor changes in the operating systems and versions. The business owners should make sure that they own all the copyrights for the application or in other case, have the permission from the owner, to ensure that their entry in different nations is not impeded by Intellectual Property Right infringements.
2. Know you niche:
A successful an
enduring mobile application will be the one which will be able to carve out a
niche amongst its users. This is something that will also serve as an indicator
of how well a particular mobile application is doing as compared to its rivals.
The application must be designed keeping in mind the image of the company,
brand image and also the assumed targeted audience.
It has to be noted that every platform has a different form of display of information and this is to be considered while designing a mobile application so that it does not lose out on aesthetics across platforms. Inclusion of product specific media and interactive functionality will also give a different flair to the application. To achieve this, one of the most common approaches is to use other features of the mobile phone like the GPS, camera or voice recognition to make the application more user oriented.
3. Must calculate an investment:
Investment of resources for the development, launch and marketing of a mobile application should also be taken into account. With a wide gamut of mobile applications targeting a similar audience available, the expectation of an average user from an application are also rising. Businesses can either develop a mobile application on their own or get it done by professionals. Nowadays, most of these assignments are allotted to professionals.
Moreover, nowadays the work of mobile application development and its marketing are divided amongst different teams, where though the teams are working in tandems are actually working independently. An application which has been developed by taking inputs from both these teams will go a long way to save post-launch marketing costs as the applications could be designed in a manner where it can be easily embedded into various marketing avenues and portals. Businesses usually keep a keen eye on their expenses for applications depending on whether they intend to offer these applications for free or release the paid versions.
4. Prepare a quality standard:
When it comes to developing mobile applications, there are two major ways in which it could be done. The first way is to go native wherein the native code of the device is used to develop this application. These applications give the best results in term of performance and are user friendly. But on the other hand one also needs to take into account, the cost of developing such applications, which is usually high.
Moreover, the application will be limited to specific smartphone devices and thus it significantly narrows down the potential user base. The other way is to go hybrid. Here the application is developed to function across various platforms and devices. Such applications, though functional, may at times not perform across all platforms on a desired level. The businesses must select applications which have strong testing system in place with a mobile friendly coding. Adding on device data storage facilities could also be an important feature as it uses the resources of the device and thus simplifies the application management and functioning.
5. Know your audiences
applications are the ones which usually display endurance after the initial
burst of curiosity-driven-popularity
after launching of any mobile application. As the technology related to
smartphones is changing rapidly, it makes sense for the mobile applications
too, to be able to change frequently and with ease. The key is to design an
application for the future and not for the present.
A strong feedback system and automation in response is vital for the upgradation of application. Bundled in-built features can be released from time to time for the users. At times, even releasing in-application buying features can lead to continuous user interest and engagement with these mobile applications.
6. Efficacy and collaboration:
Finally, an application should be true to its claims. Glitch-free, functional and actually useful applications are the ones which will always be popular amongst the users and this is usually reflected in their standings in the application stores.
Also an application which has the option to collaborate with other social networking sites will be a good mobile application for businesses as these social sites are the new hubs of business in the digital world. This also saves the cost of marketing of the brand on these social networks while gaining the same rewards.
In a nutshell, a mobile application which will be universally accepted, carves out a niche, gives returns for the investments, maintains quality, user friendly and efficacious will be a truly UNIQUE application for a business.