Opting for Mobile Apps: Here is Brief Guide to Start With
The world population in March 2016 was reported to be 7.4 billion. If one is to name the top gadgets, when it comes to ownership, across the globe, smartphones will surely feature in the top 10 devices for sure with roughly 2.16 billion owners. This has opened up a new avenue for businesses for marketing and sales with an unprecedented potential consumer base ranging in billions.
Companies have realised the importance of mobile applications for their business. In a relatively short period, mobile applications have proved as not just ancillary alleys to conduct business but are proving to be the highways to successful business operations. As an increasing number of businesses are opting for a mobile application, there is an excess of mobile phone applications. The key lies in selecting an application which is an ideal match for your business. We are sharing here the UNIQUE qualities of an ideal mobile application for your business to make it a stand out performer.
1. Choose right platforms
The very first thing you need to decide is the operating system for your mobile application. Android, iOS and Windows are the three major platforms. And though the best application will be the one which gives optimum quality and user experience, it is an entirely different task to create an application which delivers on these requirements.
Different platforms have their own peculiar needs and gifts for mobile applications. Android based applications are usually a bit costlier than their iOS counterparts as they need to be performing across a number of devices with minor changes in the operating systems and versions. The business owners should make sure that they own all the copyrights for the application or in other case, have the permission from the owner, to ensure that their entry in different nations is not impeded by Intellectual Property Right infringements.
2. Know you niche:
A successful an
enduring mobile application will be the one which will be able to carve out a
niche amongst its users. This is something that will also serve as an indicator
of how well a particular mobile application is doing as compared to its rivals.
The application must be designed keeping in mind the image of the company,
brand image and also the assumed targeted audience.