Sandra Crowe en Social Media Marketing Tips and Strategies, B2B Lead Generation, b2b marketing Lead Generation Consultant • GetB2B Leads 12/11/2016 · 3 min de lectura · +700

3 Tips for Reaching B2B Customers With Content Marketing

3 Tips for Reaching B2B Customers With Content Marketing

Given the shifting media landscape, personal branding for entrepreneurs is more important than ever. After all, it's an incredibly competitive out environment if you're looking to build name recognition. Luckily, there are some mechanism that may be helpful for you in getting your name out there that are often underused. Here are some of the top ways you can build name ID:

#1: Self-publishing

Authors have similarly expanded options, as the e-book market grows and self-publishing becomes a viable and even preferred method of sharing work. While traditional publishing is far from dead, the market has certainly changed. Authors such as Deepak Chopra, Gertrude Stein, and Upton Sinclair have self-published works, and there are plenty of advantages to self-publishing. But there's a downside as well: self-published authors don't get the marketing materials provided by the Big Six, and have to work very hard in order to rise through the ranks, establish their personal brand,