4 Strategies for Generating High-Quality Leads Through Social Media
High-quality leads are the backbone of every thriving B2B business. You can have all of the paid traffic that you want, but unless you are able to attract prospects who are willing and ready to buy what you're selling, you are going to have a hard time generating the cash flow you need.
As the various social media platforms continue to dominate the internet marketing world, they are also dominating the lead-generation world and are by far one of the best ways to have a steady stream of high-quality potential clients clicking through to your website on a consistent basis.
So, how do you do this? Let me show you some steps:
1. Select the right social media channel(s).
Before you get started with the specific tactics and strategies that can lead to getting tons of new leads into your sales funnel, make sure that the social media channel you are pursuing is ideal for your business.
For example, if you look at B2B marketers, 44 percent of those responding to a survey said they had generated leads through LinkedIn, 39 percent through Facebook and 30 percent through Twitter.
For a more comprehensive breakdown of your own target demographic and where its members are likely spending their time on social media, I recommend this guide by Sprout Social.
2. Generate leads with LinkedIn.
Since LinkedIn is the platform that generates the most leads for B2B, it's a natural place to start. Given the company's recent acquisition by Microsoft, even more professionals will be networking and connecting on this platform.
And that makes sense: The site, unlike Twitter or Facebook, is built for professionals and business owners to connect. In contrast, Twitter and Facebook are built for anyone with a wi-fi connection.
Here’s information on how you can maximize lead generation with LinkedIn.
3. Directly connect with potential leads, and offer free samples.
One of the hardest parts of B2B marketing i