Sandra Crowe en B2B Lead Generation, b2b marketing, Social Media Marketing Lead Generation Consultant • GetB2B Leads 8/11/2016 · 3 min de lectura · +200

5 Tips for Generating Leads With LinkedIn

5 Tips for Generating Leads With LinkedIn

For many entrepreneurs and business owners, LinkedIn means nothing more than an obligatory profile that must be completed for the sake of maintaining a consistent internet reputation. This is unfortunate, though, as it's actually an incredibly sophisticated tool designed to help businesses enhance networking efforts and generate leads. Unless you're completely satisfied with your existing client base and don't feel the need to attract additional customers, you need to pay more attention to LinkedIn.

Arguably the most underrated social-networking platform on the internet, LinkedIn was designed for networking. Just take a quick look at the LinkedIn mission statement and you can clearly see the purpose behind the site. "Our mission is simple: connect the world's professionals to make them more productive and successful," the statement reads. "When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do."

Notice that the first thing LinkedIn mentions is "access to people." Are you utilizing LinkedIn to gain access to people, or are you merely throwing up a picture, pasting in your résumé, and connecting with friends and co-workers? If that hits close to home, you're not maximizing LinkedIn as a tool for generating leads.

5 Tips for Generating Leads With LinkedIn

Let's examine some of the best tips, tricks, and strategies for generating leads through LinkedIn. From giving your profile a little TLC to closing deals with new connections, here's what you need to know:

1. Prepare for Action

Prematurely attempting to find new leads can hurt you. It's important that you prepare by getting the basics figured out. You'll want to start with optimizing and branding your profile by answering these questions:

  • What descriptors would existing customers use to describe you?
  • What's the customer profile of an ideal lead look like?
  • What's your strongest selling point?

Answers to these questions may look something like this:

  • Customers would describe me as honest, knowledgeable, and creative.
  • I'm looking for B2B customers that need marketing help.
  • My strongest selling point is that I've been in business for 25 years.

Right from the start, you've painted a picture of who you are and how you want to appear on your LinkedIn profile. Using this information (and feel free to dig deeper and ask five or 10 additional questions), you should start tweaking your profile.

Your profile picture is one of the most important things to consider. It needs to be professional and inviting. Spend a few bucks and have a professional photographer snap some photos from the shoulders up. Have images taken in bot