6 Creative Ways To Generate Hot Leads For Your Business
Thanks to online marketing, there are a whole host of options for generating new leads. Every business should cover the basics, such as having a designated landing page, offering free content, creating targeted ads and email newsletters.
But if you really want to stand out from your competitors and generate leads fast, you should look for some unique strategies.
Here are 6 creative ways to generate hot leads for your business.
1. Build Relationships on Social Media
Using social media for lead generation strategy may take a little more time than others, but the payoff is worth it. Most marketers use social media as a platform to blast their brand's message, but the real value comes when you develop one-on-one relationships with your audience.
Instead of just responding to audience engagement, actively seek it out. Reach out to people in relevant groups and work to build personal relationships. Facebook and LinkedIn, for example, have many very specialized groups of people who are bound to be interested in what you and your business have to offer.
When potential leads start to see the person or people behind your business, it will help drive conversions and build customer loyalty later on.
2. Create a Viral Video
If you're a fan of the Super Bowl commercials, you're aware of the shift in advertising from offering promotional to entertaining material. If you need some examples, check out Advertising Age's Viral Video Chart.
Thanks to YouTube and social networking, this is a strategy you can take advantage of for lead generation. Instead of focusing on promoting your product or service, get creative and develop a video that really speaks to your audience, and do it often. "Content strategy is very effective for lead generation and videos are the new trend," said Salvatore Vacante, CEO of SavelGo, a lead generation and mobile advertising platform for businesses. "Try to create a new video every day!"
If it's memorable enough, it will spark interest in your brand that can turn into hot leads.
3. Host a Webinar
Come up with a great topic that offers value to your potential customers, and turn it into a webinar.
Webinars are a great way to connect directly with people, and you can use it as an opportunity to offer other lead nurturing content, such as an eBook or free resource.
There are a lot of platforms out there that make it easy to host a webinar, like AnyMeeting, GoTo