6 Key Metrics for Measuring B2B Social Media ROI
Key Metrics for Measuring B2B Social Media ROI
Social media has become an integral part of the marketing strategy of almost every business. However, especially for B2B marketers, measuring the ROI of social is often elusive. CMOs are well aware that their C-suite peers want to know the impact of social on the business and how it contributes to the wider business goals of the organization overall. B2B marketers are expected to be able to demonstrate the value of social to the business, more often than not against fierce competition from other marketing channels.
That’s why it’s imperative for marketers to be able to accurately to measure the success of their social campaigns. They must also back their claims up with hard data, and secure their share of the marketing budget on a long term basis. The questions are:http://curatti.com/6-metrics-roi/?utm_source=twitter&utm_medium=social&utm_campaign=curatti