Sandra Crowe en B2B Lead Generation, b2b marketing, Content Marketing Lead Generation Consultant • GetB2B Leads 23/11/2016 · 1 min de lectura · +200

B2B Lead Generation By The Numbers Some Stuff You Need to Know

Marketing is a dynamic landscape which make it compulsory to lend your eyes and ears for industry news and updates.

These numbers might as well give you clues on what to put on your marketing platter and hook more prospects attention.

Update your present knowledge about B2B lead generation than some stats we have culled from the deepest corners of the web (actually, from HubSpot.com).

B2B Lead Generation By The Numbers Some Stuff You Need to Know

Here’s the full transcript of the Slideshare:

As a marketer, part of your day involves knowing the pulse of the B2B landscape. By that, we mean getting a good grasp of current trends and situations. As marketing strategies and lead generation techniques continue to evolve, so too should you continually change your perception of the market to ensure you won’t get left out.

What better way to update your present knowledge about B2B lead generation than some stats we have culled from the deepest corners of the web (actually, from HubSpot.com).

  • 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa) tweet this!
  • 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa) tweet this!
  • 16% of landing pages are free of navigation bars. (MarketingSherpa) tweet this!
  • 48% of offers have multiple offers built in. (MarketingSherpa) tweet this!
  • 42% of offer-related graphics on landing pages are not clickable. (MarketingSherpa) tweet this!
  • The biggest challenge B2B marketers face in regards to lead gener