How Minimalism Can Help You Maximize Conversions
When it comes to increasing conversions on your website, it’s easy to fall for the notion that more is better. Throw in some unique features, incorporate a couple of plugins and use some unique visuals – that’ll do the trick. Well, not so fast. In reality, simple designs and minimalist UX tend to drive higher conversion rates.
When you look at some of the most successful companies of the last decade – such as Google and Apple – you’ll notice that they adopt very simple and intuitive approaches to design, marketing and UX. This isn’t random or by chance – they understand how minimalism impacts the mindsets of their customers.
“Simplifying things basically means you can reach a broader spectrum of audience,” internet media enthusiast Saurabh Tyagi says. “But there is more to it. Simplifying also means you are amplifying the meaning