Ready, Set, Call: Getting the Most of Telemarketing in Generating Leads
Telemarketers are THE most hated people on telephones. If you look at feedback, nobody wants to entertain telemarketers’ inquiries or have anything to do with telemarketers at all. It gets even worse as articles on telemarketing are those on how to avoid them. You cannot blame people for hating telemarketing.
However, there are a few good men out there. The blame really goes to marketing agencies that want to get results no matter what. But telemarketing, when used correctly, can become one of your most results-driving marketing tactics.
Here are reasons why you can turn it into your best lead contributor.
Telemarketing is strategic.
This might be hard to digest, but with the right direction, telemarketing can become as strategic as your favored social media plans. Like anything in marketing, telemarketing uses data to be effective. Once data is dismissed, then it becomes a dangerous tool. Data fuels all marketing tactics and through customer data, telemarketing becomes a relevant activity that prospects welcome. When telemarketers work blindly, they come up with calls without respect and clear objectives. Always remember that data makes the difference in telemarketing.
Conduct your market research, analyze your data before you start a call.
Telemarketing has fast turn-around time.
Telemarketing is active as opposed to other tactics that are reactive. When you feel that you need to contact customers and prospects fast, then use telemarketing to do that. This way, you find out what you want to find out compared to waiting for people to come to you for the information that you want. When things need urgency such as important, life-threatening information, don’t wait, pick up the phone and call.