The 3 Top Ways B2B Marketers Brand Themselves
http://www.inc.com/jeremy-goldman/the-3-top-ways-b2b-marketers-brand-themselves.htmlGiven the shifting media landscape, personal branding for entrepreneurs is more important than ever. After all, it's an incredibly competitive out environment if you're looking to build name recognition. Luckily, there are some mechanism that may be helpful for you in getting your name out there that are often underused. Here are some of the top ways you can build name ID:
Authors have similarly expanded options, as the e-book market grows and self-publishing becomes a viable and even preferred method of sharing work. While traditional publishing is far from dead, the market has certainly changed. Authors such as Deepak Chopra, Gertrude Stein, and Upton Sinclair have self-published works, and there are plenty of advantages to self-publishing. But there's a downside as well: self-published authors don't get the marketing materials provided by the Big Six, and have to work very hard in order to rise through the ranks, establish their personal brand, and attract the necessary readership to succeed. If you're not Deepak Chopra--if you are, I'm a huge fan, thanks for reading!--personal branding and establishing a strong digital and offline footprint are going to be key to actually selling some books.
If you're like me, you may have noticed an interesting phenomenon in the last year or two: more and more of your colleagues have mentioned a business-centric podcast that you ought to check out, or you've overheard others talking about something they learned from a podcast. Is this the start of a huge new craze?
Entrepreneurs and small businesses that want to market themselves see audio podcasting as an inexpensive, easy-to-learn cousin of video production. The speed of podcasting works for shows such as the top-rated Marketing Over Coffee podcast, as co-host John Wall is acutely aware: "We cover the intersection of marketing and technology, so it's an easy way to get information out there quickly." While speed to market is an advantage that podcasts possess, production quality still matters. Like most content, if you don't produce great stuff, people will tune you out.
Podcasting isn't that splashy, but it has been steadily growing for some time now. "The reality is that there has been steady organic growth for the past eight years. And that won't change," says Wall. "In spite of the press possibly turning against podcasting [once the current hype cycle is over], podcasting will continue its steady growth."
Despite that likely progression, slow and steady growth hasn't left podcasting with