SEO for Small Business- What You Should Focus On
First things first, if you are someone who owns a locally-based, small business and think that SEO isn't meant for businesses like yours, I'd like you to drop that idea right now! Definitely we all know that there's a lot going on with the Search Engine Optimization job but in no way it means that small businesses can't benefit from it.
In fact, in my opinion, it is relatively easier for small businesses to get considerable benefits from it, given they focus on the right things from the get go. Talking of right things, here's a list of what I think all small businesses should focus on while framing a SEO strategy for themselves.
- RIGHT Keywords- What I mean by 'Right keywords' is that instead of straightaway aiming for the most competitive keywords in their niche, they should go for more specific keywords which are easier to rank on.
- Maps Marketing- When you are a local business, you need to make use of everything to get an advantage. Most of the local searches are made through the local maps. Showing up on these increase your chances of showing out and therefore Google Maps Marketing should be one of the priorities of any local business.
- Local Listing- Whenever we talk of Local SEO, the most important asset for your business is your local listing. We all know how your listing plays a direct role in attracting customers to you. Ensuring that you have a fully optimised local listing becomes a no-brainer.
That's it. Instead of trying to work on each and every part of SEO, if you limit your focus in the initial stages to these three fronts, you are already done with the most important part of the whole job. Don't give in to confusion, focus on these and watch everything change for the better.