Shivam Chhuneja en Marketing, Business Marketing Head • Vastram 14/5/2016 · 1 min de lectura · +700

Is My Business Idea Perfect? – Be Like Amazon

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We often wonder before starting something that if it is going to work.


It is our lizard brain who bombards us with thoughts like: Maybe you are not the right guy for this idea, Maybe this idea is not the right idea, will people buy? Are they really interested in me? What if I don’t make enough money? What if I make too much money? What if it is too much for me?

The list goes on my friends.


You will never come to know about anything before you actually go ahead and do it.

You are the right guy for something only if YOU go ahead and stay with it for long enough. 

People are going to buy only if YOU think your product is buy-able. 

You will make enough money only if YOU work hard and smart.

With that being said, there are always going to be some situations where you have no clue what to do, where everything that can go out of hand, will go out of hand. But if you stick with it enough, these won’t matter in the long run.

The only way to know if something is good for you or good for the world, is to go ahead and do it. Then work on it. If it fails, improvise, change the things that need to be changed and go at it again, and again, and again, and again.

However,

Once you start something, there is one thing that you can do which is a sure shot way to be successful, hard work is necessary of course but this is something extra.

To run a successful gig, you do not want to think about making a quick buck. Quick money is easy, but it goes away at the same speed it came to you. Always work for the long term profits. Build relations with your people.

Play for the long run. Provide your customers and clients extra value. The value that is not being given to them by other companies in your space.

I downloaded a shopping app in India, called “Jabong”. They bombarded me with offers 6-7 times a day. Frustrated the third day, I uninstalled it.

On the other hand there is another app called “Amazon Shopping” . You might know the name. 
If you don’t you are in the wrong century. 

Anyways, Amazon however does not blast my phone with push notifications everyday. They do give me offers 24 hours, but in a subtle way. Only when I open the app I see some special offers based on my past shopping history and the items I viewed. This for me is much better than constantly being sent push notifications.

It is a subtle difference. In fact offers fr