Shubhankar Gupta in Digital Marketing, Online Marketing, Business Digital Marketing Executive • Technians Jan 14, 2021 · 1 min read · +200

SMS Marketing Strategies to Boost Ecommerce Sales (Infographic)

SMS Marketing Strategies to Boost Ecommerce Sales (Infographic)

The world of e-commerce is changing. New online stores are popping up every day and that’s because of the fact that 75% of the millennials prefer to shop online over a brick-mortar store.

Digital marketing company are constantly on the lookout for new ways to engage with their customers and drive more revenue and one channel that is becoming quite popular is SMS marketing.

SMS marketing is one of the most appropriate channels to support marketers as it has an incredible influence on the mobile audience and with a 98% open rate compared to 20-30% for email, e-commerce brands are leveraging SMS marketing to build better relationships with their customers. SMS is extremely powerful when done correctly.

Many recent studies have shed light upon the fact that SMS marketing has immense potential in the eCommerce sector as they are easy, convenient, inexpensive, and profitable and thus helps in engaging your target audience and generating more revenue.

Why is SMS Marketing A Powerful e-commerce Strategy?

Around 5.15 Billion people have mobile devices across the world which means 66.60% of the world’s population has a mobile device. It has become the preferred shopping companion for people worldwide.

According to a recent survey, 42% of all eCommerce purchases are made from mobile devices.

Unlike other marketing channels such as email, SMS is a highly responsive channel as 90% of SMS is open within 3 minutes of being received, in contrast to 90 minutes for responding to any email. It also supports other channels to drive overall success and uplift revenue.

Why Should eCommerce Brands Care?

As 75% of the audience prefers to receive offers and deals on their preferred channel – Text. SMS marketing has become the most effective technique for eCommerce recently. 

Here are the SMS marketing strategies to boost eCommerce sales

Conclusion

A well-designed SMS marketing strategies are a must-have for all eCommerce brands to easily streamline their marketing strategies and boost their overall business growth. With a good SMS marketing platform, you can connect and engage with your target audience on a more personal level. 

SMS marketing is a secret weapon for all smart marketers to successfully build an empire in the eCommerce world.

Original Source: Technians