The power of networking!
Over the past few weeks I've been asked by a number of my clients about the importance of networking. How to balance an offline strategy with communicating a personal brand online have been questions raised, in addition to when and how often?
For me networking is a habit, it's something to be done as part of everyday life, whether you're looking for your next position or to develop further business for your current organisation. Many leave networking until they need something – a new job or more business – but this in my opinion is a mistake.
The best time to network, which is essentially building relationships with people you don't yet know, is when you're in a position to give and not take. The more you can assist, add value or help others alleviate problems or exploit opportunities the more things come back to you, maybe not today, tomorrow or next week, but at some point in the future when you least expect it. Taking this approach removes the pressure to sell, which quite f