When the going gets tough, the tough get going!
Last week I explained how to rank with executive recruiters. Building on from this, my plan this week was to discuss the different types of recruitment companies and what this means for executive jobseekers.
This was my plan, but a surprise phone call on Friday and an email over the weekend changed the focus of today's topic.
If you're a regular reader, listener or watcher of my content you'll know that my mission is to help people from all over the world navigate the executive job market successfully. This involves defining, finding and ultimately securing the executive position they really want. Last week saw digital trips to China, South Africa, Europe and the USA – with the advancement of technology it really is possible to have an international business without leaving the office!
Modern marketing is about educating, empowering and serving – it has nothing to do with selling. Simply put, people just don't like being sold to anymore and sales skills often have little connection with the ability to deliver. Through this modern approach there is an opportunity to demonstrate knowledge, skills and ability to an audience that will be searching for a solution online.
When I left my own recruitment company back in October 2013 to set up Career Codex I wasn't certain what the future had in store, but was driven by a burning passion to communicate my knowledge and education to those who need it most. This was a complete career change, with no guarantee of success, but I decided to put myself out there and play all out from the very start.
My blog post, podcast and video are weekly evidence of this. I've had my fair share of bumps in the road, including technology challenges and the occasional piece of negative feedback. At times it's been tough and on occasion I've questioned whether anyone was reading, listening or watching. Despite this I've stayed disciplined and kept going no matter what – quitting has never been an option.
This is the world many of my clients are facing when we first meet – executive job search can be a lonely pursuit and often the biggest challenge is not the skills and ability to find and secure that next position, it's to keep going long enough to make it happen. This gets even tougher when faced with rejection or when things don't go to plan, but as Billy Ocean sang in 1985 – 'when the going gets tough, the tough get going...' and more to the point, they keep g