Why building a personal brand is essential for YOUR career success!
Last night I had the privilege to present at a special event in London designed to help people make the most of their career.
As a chartered accountant it's always great to be back at Chartered Accountants' Hall and while I'm no longer a practicing accountant, it's fantastic to have the opportunity to share some of my experience since qualification and give something back.
Whether you're in the finance industry or not, please keep reading. Whatever your profession or industry sector what follows is a snapshot of what I spoke about last night, which was all about how to build a personal brand, essentially a brand to maximise your career opportunities for life.
Firstly, let me ask you a question – when was the last time you did a Google search of your name?
If you've never done this before, I'd advise you do it. Open up the search engine, type in your name and location and see what comes up. I do this periodically and am always surprised by what I find. It's a big clue as to what message is being communicated to the world about who you are, what you did and most importantly what you stand for!
But why is this important? It's important because more and more people nowadays are spending an increasing amount of time online researching, before ever making a decision to do business with you and the organisation you represent, or making a decision to hire you.
Your career brand is what others say about you when you’re not there and is created in two ways:
1. How other’s react to you and who they perceive you are.
2. What you proactively communicate to the world to influence people's perceptions.
If you're not taking control of your message to the world then there's a chance the narrative out there and individual's thoughts about you and what you do are not what you'd ideally like them to be.
It's time to take control and without doubt, proactively building your personal brand is essential to your future career success!
What follows is relevant whether you’re looking to elevate your promotion possibilities with your current organisation or in the process of making a move externally:
1. How to build brand YOU!
2. How get the attention of decision makers.
3. How to create inbound opportunities that you may otherwise never see.
4. Some of the ways to take proactive control of your message and therefore your future.
On stage at Chartered Accountants' Hall in London advising the audience to Yell Out their Uniqueness!
Your personal brand and why it's important:
Your personal brand is what people feel and think about when they hear your name and as I’ve said already, it’s what they say about you when you’re not there.
It’s therefore important not to leave your personal brand solely to the perception of others, but to proactively influence it in the direction you choose to advance your career and future prospects.
This means you have to decide on, know and understand:
1) YOUR audience – who you’re talking to and where they’re based.
In your current organisation – it's likely to be senior decision makers in the company who you may or may not yet know.
If you’re active in the job market – it’s target employers within a particular niche.
2) YOUR message – this must be clear, concise and resonate with your target audience to gain their attention.
Building brand YOU – is about YELLI