"There is no ‘official’ qualification to be a copywriter. Anyone who can write, and meet the needs of their employer or client, an be a copywriter. Every copywriter is different. But many good copywriters are literate, creative, reflective and disciplined. They are curious – like detectives, their job is to ‘know a little about a lot’. Some copywriters have a specialisation, based on their experience. Others are happy to write anything."I'm the second one.