My relationship with beBee
Holding a Bachelor of Science in Hospitality Management, I have worked as Head of Sponsoring & Events in a large Swiss bank and a leading watch manufacturer. I have worked for a famous music festival and an event production agency. Recently, I founded my company in marketing consulting focused on Sponsoring & Events, and co-founded a classic car concours d'elegance with an international scope. I am currently working on launching two new companies.
It's been a few months since I joined beBee on a school mate's invitation. I must admit I was sceptic at first : a social network based on affinity? A Spanish social media? Hmmmm...
My friend shared on beBee an article I wrote on LinkedIn. After a few days he sent me the scope report. Unbelievable, my article had been seen by over a hundred people and judged as relevant by a dozen, while on LI, the score was much lower. Hmmmm...
My curiosity is teased. How can a young social network with relatively few subscribers, mostly Hispanic, give more visibility than the leader LinkedIn? Not to mention Facebook, where the majority of people just "like" without reading the articles...
I decide to sign up for beBee. I check it out from time to time. I write a little, I share a few things, I become more and more interested. I create "hives"(groups), but mostly, I subscribe to many hives. I am curious...
Time passes and I get involved each time more as my professional life provides me with content. My articles are seen, read and commented on. I share them on other social networks, what drains more traffic on beBee.
One day, I receive an invitation to register for the ambassador program. What is it ? I go quickly over the information and sign up. In parallel, I publish, comment, share more and more.
After a few months, I have the honor of being named beBee brand ambassador among other people. It is only then that I become truly interested in the program. I notice that there are advantages, but also constraints: I have to publish, publish, publish, despite my professional agenda becomes heavier.
On the other hand, I am now part of a group of people who have a common goal: promoting beBee. To this end, everyone contributes in his own way: some provide advices, others propose interesting articles to share, others structure and manage the group. All contribute!
I must say it is like being part of a family. And I appreciate the involvement of everyone and particularly of founders and managers.
Appart from visibility, beBee has proved to be a strong tool to expand my network. Not only in its own environment, but also on LI and Twitter.
By registering in about 50 common interest groups, I quickly got flooded with information, as beBee does not select the content seen by Bees (users). I have now been obliged to leave quite a few hives.
My advice to newcomers: choose carefully your hives and limit their number. Otherwise, it becomes very difficult to track and follow all the interesting content. Set your interest priorities.
As a non-professional content producer, I have to impose myself discipline and free time to devote to content.
I must say I fear a bit that beBee becomes a blogger platform or is perceived as such. It could slowdown its growth.
At the end of the day, beBee must remain an affinity network.
Like all platforms, beBee attracts all types of undesired accounts such as spammers, scammers or any other fraud (see a previous article https://www.bebee.com/producer/@stephane-fenner/stop-using-bebee-for-your-crap)
beBee takes it seriously. They have been very efficient by taking action and providing a quick feedback every time I have reported a suspicious account. This is an excellent way to create a feeling of confidence and build loyalty.
Today, I see the scope of beBee, I see the effort committed by the founders and the management to promote and improve this fantastic tool.
I am confident: beBee is THE social network that allows us to access all the content of our interest.
Thank you to the entire beBee team, beBee founders and beBee brand ambassadors!
***** Follow Stephane Fenner and One Networking Environment on