AR and VR - A Game Changer in the Automotive Industry

Augmented Reality (AR) combines reality with digital content. Of course, the technology can do much more than send smartphone users on a virtual monster hunt, as with Pokemon Go. In the automotive industry, AR provides more efficiency and new possibilities in almost every area. You can read exactly what these are in this blog post.

Augmented Reality (AR) & Virtual Reality (VR) Importance for Automotive Industry

Augmented Reality (AR) & Virtual Reality (VR) combines reality with digital content. Automotive companies are relying on AR & VR to improve their manufacturing system, maintenance, individualizing the cockpit, effective advertising, and marketing to enhance customer satisfaction level. AR applications are special 3D programs that enable developers to integrate digital context with the real world. VR uses the head-mounted display (HMD) to take the end through an artificial world to provide synthetic experience and virtual feedback. Increase in need of cost-effective, efficient manufacturing programs with real-time data analysis is fueling the automotive AR & VR market.                                  

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AR and VR - A Game Changer in the Automotive Industry

Why you should buy the Top 10 Augmented Reality (AR) & Virtual Reality (VR) Companies 2019: Leaders in Type, Virtual Reality, Device report.

The key players influencing the market are Continental AG, DAQRI, HP Development Company, L.P, Hyundai Motor Group, Microsoft Corporation, Robert Bosch GmbH, Unity Technologies, Visteon Corporation, Volkswagen AG, WayRay AG.

Rise in need for AR & VR in automotive manufacturing, growth in technically advanced devices, the advent of connected car technology, rise in gamification in the automotive industry for drivers' safety, development of new products digitally, are driving the automotive AR & VR market. However, high dependence on internet connectivity to avail these technologies is hindering the market growth, especially in emerging nations. On the other hand, the formation of mixed reality (MR) by integrating AR & VR, increasing adoption of electric vehicles, and development of HUD system in for enhancing safety are providing ample opportunities to the automotive AR & VR market.

                        How Does Augmented Reality (Ar) & Virtual Reality (Vr) Affect The Automotive Industry Today?

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The global automotive AR & VR market is segmented on the basis of type and device type. Based on type, the market is segmented as augmented reality (AR) and virtual reality (VR). On the basis of the device type the market is segmented into HMD, HUD, Handheld Device, and Gesture Tracking.

The report analyzes factors affecting automotive AR & VR market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the automotive AR & VR market in these regions.

Reference: The InsightPartners

Hazem Razzak Nov 3, 2019 · #1


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