An Experts Guide to DIY SEO
As a business owner one of the pressing issues that springs to mind is how to point more customers towards your business, and one of the top marketing techniques that has come to light in recent years is Search Engine Optimization. However, the problem with something new is not knowing exactly where to start.
Search Engine Optimization is a skill that requires a lot of thinking outside of the box. It is not very easy for the uninitiated to get started, especially since it is such a difficult industry to understand for any beginner. This can leave any business owner frustrated and usually end up outsourcing their SEO to an agency without first doing their due diligence, often forcing their hand to either get somebody in-house, or to simply do it themselves. Here are some beginner tips from a freelance consultant at SEO ROI to get your started with SEO.
So what exactly is SEO?
SEO is all about keywords, search queries that people type into the search engines like Google, Bing and Yahoo looking for a product or service. This creates a very highly targeted inbound marketing lead if that same person can find your website in the search results when they have typed in their search query. Search Engine Optimization is the process of getting your website visible when somebody types in a keyword.
Okay, so how is it done?
Search engines have created what is called an algorithm, a specific set of rules that are used to configure their search results. For instance, when somebody links to your website it is programmed into this algorithm to give your website a positive score, as they see a link pointing to your website as a vote of confidence in your content. If somebody links to your website, it more than likely means that the person who linked to it likes what they have seen, therefore it is relevant.
So, first of all you have to identify what keywords you want to appear for. You have to be realistic, do not go ahead and write down that you want to rank for 'SEO', just because it gets searched for more times than other keywords.
Think quality over quantity
Many times the longer and more detailed the search query, the better chance you have of a conversion or a sale. These longer and more detailed search queries are called 'long tail keywords' and should not be ignored.
Okay, so now you have your keywords, what next?
Now is the time to prepare your website for those keywords. This is called 'on page SEO'. You have to treat each and every single page of your website with equal respect, especially if you want to drive visitors and not go on an ego trip by going after one single keyword. You have to prepare your meta tags, set your website up on Google Analytics and Webmaster Tools, set your content and linking structures so they are user friendly, make sure it is easy enough for your websites visitors to navigate around your website. Make sure your websites speed is optimized enough so it loads faster on your visitors browser.
Losing that visit to a slow loading speed could be vital, it could have been that one lead that sets you up with a big contract, so make sure you are not losing any leads because of slow loading times.
Responsive Web Design
Make sure your website is mobile responsive. This means that a website will shrink and stretch, along with the images, to fit any size browser resolution. So if you are viewing the website on a mobile phone then it will shrink so your content can easily be read. You can also make it so the font size is a few sizes bigger when the website is shrunk, making it much easier to read for visually impaired people.