Thomson Dawson in Entrepreneurs, Startups, Business Founder & Curator • The White Hot Center Oct 18, 2016 · 1 min read · +700

Start your strategic planning with SWAG.

 Start your strategic planning with SWAG.

If you don’t have a strategy for taking your business to the next level, you can start by taking a strategic wild-ass guess.

Without a guiding strategy, your business is a ship without a rudder. In an unforgiving 21st century marketplace littered with clutter and noise, you’ll be adrift in a sea of tactics. Or put another way, throwing spaghetti on the wall hoping something will work.

When you’re dealing with the urgent, it’s easy to forget the important. For many early-stage entrepreneurs, strategic planning is easy to procrastinate on. The delivery side of the business typically consumes all the available bandwidth.

Make no mistake; a bigger future begins with a strategy!

We’ve all heard of a SWOT analysis–the rigorous assessment of current strengths and weakness as they relate to current and future opportunities and threats. Typically, strategic planning begins with an honest, objective look at the lay of land–both internally and out in the marketplace.

Not many early stage business owners can afford the fees of consultants and research firms to conduct such a rigorous analysis and assessment.

They must rely on their own intellect and intuition then take a strategic wild-ass guess on the right move

If this describes where you’re at right now, take heart there’s incalculable creative power in SWAG if you trust yourself. SWAG, like a SWOT defines calculated risk.

One is quantitative, the other qualitative.

If you are strategically planning your next big move based on a SWAG, this requires you have extraordinary CLARITY and CONFIDENCE.

Clarity can only come from a mind at rest and in an open state. You’re not going to experience much clarity strategically planning your bigger future while putting out fires. A poem I love perfectly prescribes the entrepreneurs’ path toward extraordinary clarity.

Be a good steward of your gifts.

Protect your time.

Feed your inner life.

Avoid too much noise.

Read good books, have good sentences in your ears.

Be by yourself as often as you can.


Take the phone off the hook.

Work regular hours.

Jane Kenyon,


Confidence is the result of clarity. The more clarity you have about both you and your organization’s capability and capacity to innovate new value for higher value customers and clients, the more confidence you’ll have to take action on your SWAG.

When you started your business you took SWAG. And as your business grows to higher levels of success, you’ll always be taking a strategic wild-ass guess in some form or another.

Trust your knowledge, experience, intuition, creativity, imagination and gut.

There’s no shortage of data and information in the world. Transforming your early stage business to the next level will require insight not information.

Most of our greatest innovations started with a hunch.

Trust your SWAG.

We’ll be exploring how you can apply this idea to your life and business in more depth during my Quantum Leap Business Transformation Retreat Workshop. 

Only six participants each session. You can enroll for the winter session: January19-22, 2017. Save $350 if you enroll before December 1, 2016

Check out the short videos of the workshop content.

 Feel free to send me an email if you would like to schedule a brief conversation to learn more.

Keith Bare 4 d ago · #4

My SWAG is that Hydrogen will be the energy source of the future today already with $PLUG Power having 14,300 units already operational and adding 25 Walmart sites per year for next five years!

Lisa Gallagher Oct 19, 2016 · #3

#2 DOH it took me a few seconds to get the "Yeah baby!" Ok, I'm laughing now. I can hear Austin saying that... always cracked me up.

+1 +1
Thomson Dawson Oct 19, 2016 · #2

Yeah baby! Thanks @Lisa for your comment! All the best :-)

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Lisa Gallagher Oct 18, 2016 · #1

Great article @Thomas Dawson. Love the poem, especially the line, "Feed your inner life." I think that's vital in order to attain your SWAG. Love the term you chose too!! Austin Powers? LOL (just teasing, but of course ,it makes one think of the character) ;-)