What is McDonald's thinking?
The golden arches and upper management have attempted to try something new. I'm on the fence about this technology. On the one hand, kiosks ordering is on the rise and restaurant owners and managers think this is the new wave of customer service. Corporate thinks this will delay wait times and get orders more accurate. Maybe???
Let us wait and see.
This is what I do not like about the system. After reading a few articles online about this topic, management informs the public this will not eliminate the need for cashiers. Hey i was a cashier as my first job in the restaurant industry. But I was also cross-trained in cooking food, cleaning, inventory control, cash flow transactions, basic customer service. and there were opportunities to help on Corporate catering events and receive extra hours. It was fun, make lots of friends, got important entry level skills that can help to land future jobs. My first job was at San Diego's Wild Animal Park.
There was great variety in different food restaurants big and small. Sometimes on a weekend I could hold down a small standing kiosk where it served drinks, popcorn, ice cream bars, and churros. ( yummm)
You could be outside in the nice weather and interact with people from all over the World and enjoy interacting in person with live human beings. The only technology we utilized was an old fashioned cash register. Touch screens were not invented. Credit card machines were done manually at times or there was a quick swipe.
You the employee had to learn long hand with paper and pencil. No scanners or barcodes where no brain power is used.
I remember when I was home from college I once started working at Circle K ( similar to 7-11). I could remember half the items in the store by just memory and know the sales tax and CRV and a pack of Marlboro Lights before you could say Johnny Appleseed.
You actually had to think and to believe it or no; it was fun.
OK... what's your point Tim... I have either seen or read most of your articles and you are probably go and lay into Ronald McDonald and wonder if Ray Croc if he was still alive would he be all in with this new latest tech or go ballistic.
It is comical when customers come into the fast food chain and they have no clue to operate a touch screen. Now to be fair, some of these customers were probably not into it or just wanted to make sure they were doing it correctly.
But the younger generation should know this since they spend 18 hours a day looking at thei