Todd Lombardo en Communications and journalism, Marketing y Producto, Marketing Digital Strategist + Editor • Mistress Agency 2/11/2016 · 2 min de lectura · +600

THINK: The Three Ideas That Matter in Digital Media This Week

THINK: The Three Ideas That Matter in Digital Media This Week

Your 60-second read for 11/1: Vine’s dead, long live Vine; Snapchat goes to ad school; and more. This is what matters this week in digital media.

1/Adios Vine, you really did change the world.

Hey Snapchat and Instagram, you should take the Vine peeps out for a drink. If it wasn’t for Vine, you wouldn’t have arrived at the short-form video creativity game quite so early. Who’d have thought that the magic number was six seconds, and that Vine would flourish, before withering? Even a big-name parent like Twitter (who is having big-name problems of its own) couldn’t save Vine, and when push came to shove, Twitter pushed Vine out of the nest. It sucks that ad revenue wasn’t embraced sooner (see Snapchat’s sense of urgency in #2), because the creativity was addictive (these are 15 of the best Vines ever). And staying with the bird nest theme, it’s also true that you shouldn