Sales & Marketing Quotes I Didn’t Hear in 2016, and Shouldn’t in 2017
The opportunity to immediately possess sales, marketing, trade show, online, business #communication, and social #media competitive differentiators exists. I’ve itemized a number of these problems that are just waiting for you (and me) to solve them. For one lazy reason or another, these problems are tolerated by many and lackadaisically accepted by others. They persist. But if you can solve any one of them, the business opportunities are endless.
Over 25 years of experience allows one to see and separate #marketing fiction, wishful thinking, #sales bravado, and wasteful corporate spending from smart business investments, real lead generation results, and the economic value and opportunities offered by improving functional areas of sales and marketing performance. To me, problems are hiding in plain sight and I’m not surprised I haven’t heard anybody say any of the following quotes in 2016.
Allow me to present a handful of evasive quotes, and allow them to describe the problems and opportunities:
1. “Wow. That seven-person panel discussion was AMAZING!”
First, I detest the overuse of the word “amazing” but felt it appropriate here. Second, I’ve seen pictures from recent panel discussions where three to six people are on stage sitting in chairs or on stools. I’m sure you’ve seen many of the same photos. All share the same slumped drooping body language of panelists with microphones in hand, often wearing the same business casual attire. No positive body movement on stage, no physical presentation energy. The audience sits, stares, and strains to listen. With the demand for more memorable event experiences, why do event producers still employ near-valueless panel discussions? It’s an educational session format relic from a long-gone event era. There are so many better ways to actively engage event audiences. (By the way, posting pictures of these panel discussions doesn’t help.)
2. “Our postage-stamp size exhibit with cheap misfit filler pieces DOMINATED!”
If you’re going to exhibit at an event, own the event. Just securing a undersized booth space in the back of the convention hall and cobbling together a cheap presence with misfit equipment and misaligned messaging won’t cut it. If all you’re doing is throwing together an ineffective trade show presence, don’t. You’ll get the more value from just attending, shaking hands and making the rounds versus waiting for attendees to wander to the back of the hall to find you.
3. “That team was AWESOME jamming 100 slides into an incomprehensible 60 minutes!”