The Social Media Landscape of China – What You Need To Know For Business
China is a unique case study for the internet. Until the 90’s, all media in the country was owned and run by the Government with practically zero audience and the content was directed by the Government. Naturally, there was no competition to win over the audience and hence no major trends and pulls seen in the market directed by the media. But after the 90’s, China opened up and saw both traditional and online media start the race from the same starting point.
This is perhaps very unique to China unlike any other country. Almost everywhere else, online media had to bite into the market of traditional media bit by bit and slowly work its way up to the top and in some countries, traditional media is still ruling the roost despite the stiff challenge posed by online media.
This is not the only thing unique to China. The major uniqueness about China is the creation of its own social media landscape shaped by a requirement for censorship.
Problems in Xinjiang during 2009 forced the Chinese government to ban Facebook, twitter and youtube and practically all major social media networks of the rest of the world. But an internet population of about 650 million, which is roughly twice the size of the entire US population), cannot be kept in silence for long and inevitably, China developed its own social networking sites.
These are ‘Made in China’, if one were to call them so, but against the general perception associated with this tag, they are by no means inferior to any world major social media giant.
The insanely high population of China, the absence of global competition and the dominance of native languages hav