How to build a perfect event website?
A website is like a flagship. It is the element that will attract or discourage potential participants of your event.
Make sure you have not made any mistakes when creating your event website and you will see that it becomes a perfect tool for promotion.
Aesthetics and clarity
The value of aesthetic considerations cannot be overestimated, at least for the following two reasons. First, the appearance of your website communicates whether the organizer is a professional. When using an obsolete or uncommunicative template, it will immediately evoke associations with unprofessional or low-budget approach to creating a website. You must remember, though, that the aesthetic value is also translated into being coherent with the identification system of the organizer and/or the conference.
Second, the appearance of the website is one of its functionalities. Do not make your readers strain their eyes when looking for information. Ensure that the colour of text differs from the colour of background (light text against dark background, and vice versa), and that the font is legible (go for the minimalistic option when choosing your font, e.g. Roboto, Lato, Helvetica, Open Sans).
Images and words
The Internet is a medium in which image is supreme to text. If you want to create a website that is attractive and absorbing, and at the same not boring to visitors, you need to both pay attention to the appearance of your template, and also add video materials. However, the fact that images are so dominant does not mean that other content is irrelevant.
Quite the contrary, it is of no small importance, as it supports SEO even if it is just for such a simple reason. Keywords used to position a website should be included in the content published on the website and in the internal links on the website. This way, your website will have better visibility in the Internet, and, consequently, more visitors. And as far as links are concerned, you also need to remember that your website must have the simplest address possible. It will make it easier for your participants to remember it.
Correct display (Responsive Web Design)
An ideal website is one that is displayed correctly regardless of the device you use to display it. Therefore, it must be both adapted to various web browsers (Chrome, Mozilla Firefox, Internet Explorer, Microsoft Edge, etc.) and to various devices (a PC, a tablet computer, a cell phone, etc.). Given the times we are living in, it is simply necessary as you don't want your attendees to give up or postpone their registrations simply because the website is awkward to use on mobile.
Getting to the nitty-gritty fast – this is what the Internet is all about. So, do not exaggerate with information overload and at the same time make sure that the essential information is clearly visible. Having entered the website, you should find selected data about the conference right away, such as: its name, date and the location at which it takes place.
You will probably also need a couple of subpages. It is essential to locate the menu with links in a visible place. More than that, you must also remember to arrange information correctly (divided into topics and functions) in order to avoid having an excessive number of subpages with little content.
Bear in mind that your website must provide the following information:
- A link to the registration form (strong CTA button in the top section of your website is highly recommended);
- Requirements regarding participation (Terms & Conditions - I have already covered that in last week's article);
- A conference programme;
- Information about the organizer, including contact data.
Optionally, you can add the following to your website:
- a list of lecturers, their pictures and bios,
- a map with the location of the conference and accompanying events,
- a counter showing the time left before the conference starts and/or the deadline for registering,
- a subpage where you can publish a gallery and materials to download.