How Is AR Transforming Physical Retail Space
There used to be days when visits to furniture stores, stationery stores and other retail stores were considered the norm for making such purchases. However, with the advent of electronic commerce, many things have changed. Buying most, if not all, retail products have changed online with only a few retail divisions, such as Groceries, able to maintain their physical presence. Even products like furniture and heavy appliances; that at a given time customers required to visit physical stores now can be easily delivered at home through e-commerce platforms.
In the year 2017, the sales of electronic commerce in the USA. UU They increased to $ 453 billion, an increase of 16% compared to the previous year. Physical retail, on the other hand, grew by a mere 3.6%. Although retail sales still overshadow online platforms, figures like these suggest that e-commerce could, at some point, take over physical retailing as the primary mode of purchase in about a decade.
However, technology offers something for everyone! So, while online purchases may have undervalued retail stores by a fair margin over the years, Augmented Reality offers several advantages that could help non-digital retail forms to maintain their presence.
The promise of Augmented Reality is the improvement of real-world experiences through the lens of portable devices. What makes their promises so much more viable for their consumers and businesses is that everything necessary for a technology like AR to work already exists. Smartphones are supposed to be the primary driver of AR-driven applications, and everyone uses them. The main software that supports smartphones, iOS and Android today already has AR development kits ready to be used in the best way by augmented reality development companies.
AR has a lot to offer the physical retail industry:
- Change of conventional ways of installation of devices
If you are a company that sells appliances or furniture products, you will definitely know what it is to deal with frustrated customers who express complaints about installation / assembly problems. Imagine if all those hard-to-understand instruction manuals are replaced by instructions delivered through your smartphone with AR! This idea has already been proposed by the digital designer Adam Pickard with his conceptual application called Assembly VR. This application allows users to access instructions to assemble Ikea furniture. The Ikea main unit has used AR in a brilliant way; more on that later.
If you think about how digital learning platforms redefined educational methods, it will be easier to understand how technologies like AR can make the installation, repair and assembly of products more understandable than ever. AR has already been put to use in current manufacturing and has been resolved in creating new ways to train workers in factories with a large-scale manufacturing process.
- Moving products from stores to homes virtually!
Swedish furniture manufacturer Ikea has recently created an application that allows users to see how a product fits into their home environment! This particular use case is perhaps the best way to define the potential of AR. The augmented reality is able to add a new character and dimension to the existing reality and create scenarios that, otherwise, are only left to the imagination of the observer.
Similar to how Ikea allows users to place furniture automatically in any retail physical store that surrounds them, it can allow users to see how each product can adapt to their desired location. Let's say you own a vehicle showroom and a customer of yours needs to know if a featured vehicle would fit in your parking space. AR can allow these customers to see how their products would adapt to their personal space and make better purchasing decisions.
- AR increases efficiency in retail purchases of B & M
An important complaint that consumers have about B & M is the constant need for consumers to verify the details and prices of each product they choose. AR has the potential to eliminate such problems by allowing consumers to see all the details of their next purchase in a more readable form through an AR application interface. AR can also change the way billing works in a retail store. Imagine if all you have to do is point your smartphone's camera and make invoiced and paid purchases automatically through your smartphone!
The ability to buy items immediately without waiting for deliveries is one of the key reasons why physical stores still exist and purchases by B & M. AR can help consumers to deny the minor problems that still exist in purchases. retailers and make the process more efficient and, at times, make it as fun as it used to be before the advent of e-commerce.
How to use AR Development for your retail business
The retail physical space has been facing tough eCommerce competition for years. For many, e-commerce is definitely the future and one day could replace conventional retail stores as the main way to buy and buy all kinds of products. However, technologies like AR give some hope and can add a spark much needed to boost the sector once again.
The first step in the process of leveraging AR for your retail business would involve identifying the needs of customers and evaluating the ways in which AR can make the purchasing process more efficient for them.
The next step in the process is to obtain the support of the best IT consulting company to help you obtain better clarity about the possibilities of implementation for your business. If profitability is a concern and such investment seems to be a risk. Keep in mind that the profit potential balances all the risks that an investment of this type could have.
On the one hand, an investment in the development of AR for a physical retail platform creates a distinctive competence, which subsequently contributes greatly to the achievement of a competitive advantage for a business. Second, at a time when technology is so close to people's lives, an application of AR on customer devices could greatly contribute to increasing the user's commitment to the business.
So, if you already understand the need for Augmented Reality development services in the retail physical space, the next step would be to identify and contact the best augmented reality development company for your needs. PixelCrayons offers a 100% money back guarantee that guarantees that your investment will never generate a loss. Our competent AR application development team ensures that you get the best and most advanced solutions for your business requirements. In addition, we offer full cycle development support; which means that you will receive full support throughout the SDLC from your side.
Contact PixelCrayons today for a 60% discount on AR development costs and let us help your company create a new benchmark for the competition.