A Comprehensive Guide for E-Commerce Versus M-Commerce
What are the key e-commerce website checklist points when you are building an e-commerce retail store? Are you simply looking to sell on a website or are you also considering a mobile interface? What is the difference?
How can an e-commerce website checklist help you build the most solid online presence?
Having a checklist with you is very important because just because your web designers and web programmers are building your website interface you cannot also rest assured that they are familiar with the essentials of usability.
There is a reason IT companies, web development companies, and mobile app development companies have dedicated UI and UX specialists. Designing an interface that facilitates seamless shopping on your website or through your mobile app, is an entirely different ballgame.
If you have a checklist in front of you, you will make sure that you miss nothing. Remember that even the smallest of oversights can cost you sales.
There are some tried and tested usability and interface rules that you must follow to create profitable e-commerce or m-commerce presence on the web.
Do e-commerce and m-commerce have different checklists?
They have different interfaces. You cannot show as much information on a mobile interface as you can show on a website. You can either make your existing website scalable so that people can use it to buy through their mobile phone browsers, or you can have a dedicated mobile app to leverage the native capabilities of the mobile phones.
Is it important that you focus both on e-commerce and m-commerce when building an online retail store?
Although ultimately it depends on your scheme of things, if you don’t want to miss out on a big chunk of the market, then you should build an e-commerce as well as an m-commerce presence.
In India, the value of the retail m-commerce sales across India in 2015 was $6.02 billion. By 2020, the projections were $37.96 billion (source). The Covid-19 outbreak may have skewed the data to some extent, but do remember that online retail has experienced a faster growth because a greater number of people are buying from home.
By 2019, 67% of the global population owned a mobile phone. 79% of smartphone users have purchased online from their mobile phones at least once. E-commerce transactions from mobile phones are more than 67.2%. In the US alone, mobile retail revenues are expected to reach $ 339.03 billion by the end of 2020 (source).
Hence, if m-commerce is not a part of your overall online retail strategy, maybe these numbers can make you rethink.
Here is a comprehensive guide for comparing e-commerce and m-commerce to help you come up with the most profitable online business plan.
Checklist for building an e-commerce website
Here are a few things you should never miss when building an e-commerce website:
Have a responsive design: Even if you have just the website, considering the stats above, there is a big chance that more than 60% of your customers will be shopping from their mobile phones. Hence, have a website that easily adjusts to the mobile screen size.
Make the cart icon visible on every page: This also has a psychological effect. Your visitors should be able to add items to the shopping cart from practically every page. The shopping cart icon must be updated in real-time and if your visitors hover the cursor over the shopping cart, they should immediately be able to see the items they have added.
Use well-defined categorization: Your visitors must be able to navigate to the exact item they want to buy with as little effort as possible. Unambiguous categorization can leave them confused and lose you sales.
Have a search bar on every page: Your search function is the easiest way of finding what your visitors are looking for. Even when they start typing, your search box must autofill with the items being matched in real-time.
Use features like “top-selling”, “featured products” and “recommended for you”: These help you upsell. You may also have “customers who bought this also bought that” sort of choices under various items.
Use breadcrumbs navigation: Breadcrumbs navigation allows your visitors to quickly navigate through the hierarchy of different categories.
Have a prominent “buy” and “add to shopping cart” button: This is so that even if visitors want to indulge in impulse buying, they can do that almost unconsciously.
This is a standard e-commerce website checklist that you can use while designing your e-commerce website interface.
Checklist for building an m-commerce website or a mobile app
Want to take the m-commerce arena by storm? Then definitely keep this checklist in front of you when designing your interface, whether it is a mobile-friendly website or mobile phone.
Make it super fast: Speed on mobile phones matters more than it matters on websites. Even if you need to get rid of some bells and whistles, make sure that the interface is fast, and the shoppers don’t have to wait while moving from one screen to another.
Allow guest checkout: When you are creating a mobile interface for your m-commerce business, make sure that people can buy without having to create an account. They should just be able to tap on the buy button and make the purchase after making the payment.
Use auto-fill functions wherever possible: Entering information on a mobile phone is normally difficult even for people who are used to typing on their mobile phones. Auto-fill as much information as possible.
Have a chat interface: Customers who use a mobile phone find it easier to chat with your support staff rather than call or write an email.
Use push notifications to promote and to update: But don’t overdo otherwise your users may switch them off.
Facilitate one-tap purchases: Since most of the customers these days have one or another digital wallet installed, you can accommodate one-tap purchases to make it easier and faster to buy from you.
Focus on the most vital information: Be judicious when presenting information through your mobile interface. Too much information can end up confusing your buyers and they may abandon your shopping cart. Just give them the most essential bits of information.
When building your e-commerce or m-commerce presence it is always better to work with an experienced web development or mobile app development company to help you reduce costs as well as time to market. E-commerce or an m-commerce development company already has a well-developed checklist to make sure that the maximum number of visitors who come to your website makes a purchase.
Venkatesh is a serial entrepreneur with a distinct passion for taking nascent businesses to great heights. An early entrant in mobile application technology, Venkatesh grew his flagship company, Dot Com Infoway (DCI) to be recognized as one of the world’s leading digital marketing, web, and mobile app development & marketing company.