How to Make a Successful YouTube Channel
There is no doubt that the Internet overall and social media specifically have made the world a smaller place.
We can go on Twitter, Facebook, YouTube, and other networks to see firsthand global events in real time–not minutes or days later like in traditional media – whether it’s the Arab Spring protests or the Pope giving mass or concerts of our favorite artists.
Videos and YouTube Play a Huge Role in Social Media Marketing
Underneath this uber trend of social media as a global news and community force is a sub-trend of how visuals, and not just words, are taking over the digitalsphere. Especially videos.
At Rival IQ, we see tens of thousands of companies come through our system, and a year ago, nearly 100% of those set up their accounts with a traditional Website URL. Over the past year, however, we’ve seen an increasing number of “entities” use YouTube channels as their “homepage” or main URL.
Clearly, YouTube (and other visual channels like Instagram) is playing an increasingly important role in social media, especially if you are targeting consumers. And frankly, it should be an automatic part of your marketing strategy as you are targeting consumers aged 15 to 35.
The Most Engaging YouTube Videos are Global, Funny, and Heartwarming
We queried our database to find the 50 most engaging YouTube videos in Rival IQ (which means that a user has created a landscape that includes this YouTube channel).
The results validated two things: One is that the millennial generation rules the airwaves. The second is that it really is a small world after all.
The social video content that is winning the hearts and minds of people around the globe is personal, not corporate or political, and usually funny, but sometimes, heartwarming.
The winning videos came from YouTube channels that garner tens of millions of views, including a young Swedish gamer and comedian, an Aussie boy band, a gaming company, a man who calls himself a magician, a company who helps you learn foreign languages, a 3-day music festival featuring European electronic music, and a video series that combines rap and history.
The Top 5 Most Engaging YouTube Videos on Rival IQ
Let’s dig into the most engaging YouTube videos and then look beyond the videos to what these people and organizations are doing to build a strong following and community on social media.