Generating qualified leads remains a top challenge yet how much opportunity B2B marketers have to address it
Many businesses are struggling when it comes to generating qualified leads. In a study conducted by Ascend2, marketers reported that generating high-quality leads was a top challenge.
77% of B2B marketers said improving lead quality was their top priority in 2017—more important than increasing the quantity of leads (41%) or reducing costs (24%).
We know it very well that modern buyers have changed for good. No matter where they are in the buying process, the one size fits all solution is no longer viable.
This has all changed.
Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a salesperson.
So businesses must make sure that they build their digital presence.
Thus, an omission of their (ICP) presence across the digital media would be a danger if not a misconception to fathom.
The reality, however, modern B2B Marketers have the numerous ways to reach out to their ideal customer profile. Generating leads is best to handle if they know what was required of them.
But the underlying question and the most quite obvious is: where do you find that person?
There are plenty of marketing partners on the Internet claiming to provide you access to a unique audience of prospective buyers, but in many cases, they simply either have a very large email list or use third-party tools to pull email lists as needed.
Another fault about generating qualified leads comes from cold calling as many people or businesses as possible until you get a bite. In reality, finding the right target to sell is just as important to selling to them.