Virginia Zuloaga en Lifestyle, Social Media Marketing, Social Media Social Media Strategist • SleepX Neckrest 29/11/2016 · 2 min de lectura · +400

You do WHAT for a living?

You do WHAT for a living?And here’s the story.

In Summer 2015 I traveled to my hometown for Holidays and had the opportunity to meet with some of my schoolmates – Class of ’92 – for the first time after 23 years (doing the math?).

How it all started

Like any other "40-something" year old, I turned to Facebook for shouting out on our high school group that I was planning a visit, and if anyone was available to meet.  A great friend took care of everything and arranged for a little brunch reunion on a Sunday morning.  It was not an easy task as we are all scattered around the world.

And there we were; only twelve but good old schoolmates reunited again.  It was really nice and easy to see each other again.  With the little time that we had, we didn’t need to spend hours talking about our kids, or our husbands, as we already knew all about them from our Facebook profiles.

So we went for gossiping.  However, since I was the only one “not around” for 23 years, at some point the focus was all on me and they went for the obvious: "So!  What do you do for a living?"  My answer was simple and short: I’m a social media manager.

“Wait, a what?” – They asked.

Yeah, I thought that by then everyone knew what a social media manager was, but I guess I was wrong.  With all the futuristic technology jobs that actually exist, social media management could be falling into the “old 2.0” category by now.

My short explanation: “I promote brands on social networks”.

Their reaction: “¿¿¿???”

They’re all professional Facebook users judging by their timelines.  All of them knew Twitter, although none of them actually used it. Some of them knew about Pinterest, and all of them had seen at least a bunch of food photos on Instagram. And about Google Plus… “Google what?”

“Yeah, I get that a lot”. – I said.