DIGITAL DISRUPTORS AT THE GATE!
Image credit: Gerd Altmann • Freiburg/Deutschland | CC0 Public Domain | image location
The din of digital technologies hitting the market is now everyday news. The pitch is reaching a crescendo with nearly all discussions in the IT industry circles ending with more than a note or two on digital disruption and its impact.
However, as with any major IT trend that reaches such noise levels, it’s always prudent to test the waters where it matters most –the end customers. And, it was no surprise that the reaction from the user industries is mixed & concerning.
Outlook for the incumbents
Accenture’s mid-2016 report – ‘Thriving on Disruption’ which surveyed a large sample of Chief Strategy Officers across 10 industries had this insight to share: