Double Down and Go All In on Your Business
Remember the movie Pretty Woman with Julia Roberts and
My favorite part of the movie is when Roberts’ character, Vivian, pulls herself together after her first night in the penthouse suite with Edgar. He hands her a wad of cash to go shopping for some ‘becoming’ clothes.
Vivian leaves the penthouse, her gorgeous red hair flowing behind her. She’s still wearing her outfit from the night before: thigh-high patent-leather boots and barely-there white tank top attached with a big silver ring to a tie-dyed blue mini skirt.
She walks into a boutique on Rodeo Drive in Beverly Hills, moneyed up and excited to buy beautiful new clothes. The ladies in the shop turn their noses up at her colorfully trashy attire and unrefined gait. When she asks for the price on an outfit, they patronize and dismiss her. She’s informed she’s in the wrong place and ask her to leave.
Later that day, she reports her humiliation
to Edgar who solves the problem with a few calls. The next day, Vivian is
ushered into another boutique where all judgement is suspended with the promise
of many dollars being spent. She’s treated like royalty, with every whim catered
to like a princess.
Strutting her glamorous new look, Vivian
strolls past the first shop she visited the day before. She pauses in front of
the store. With a smug smile she glides in on a cloud of confidence. Bags
filled with new accoutrements dangle from her graceful arms, bearing the
enviable brand names of high fashion.
Vivian strides up to the woman who previously dismissed her, inquiring if the sales woman remembers her. With her polished new look, Vivian is unrecognizable.
Vivian reminds the sales woman of her visit the day before and the woman’s refusal to wait on her. Then she asks,
“You work on commission right?”
“Yes.”“Big mistake. Big. Huge.”
The women in the boutique believed Vivian couldn’t afford to shop in their store the day before. Their belief cost them, and it cost them big. Huge.
That scene runs through my head when I hear business owners and sales producers complain about business slowing down during the year-end holiday season. Your attitude about the marketplace and potential business prospects set the tone for