3 Reasons Why You Need to Take Blogging on Your Site Seriously
While it may not seem immediately useful, blogging is one of the most efficient ways to both generate leads and conversions. This is accomplished by uploading high-quality, relevant content that answers the questions your audience may have. But, this is easier said than done.
In fact, you’ll need to put a lot of time and effort into making sure that your site’s blog provides something of value to your consumers in order for you to get anything out of it. But, it’s worth the endeavor, as blogging can be one of the most powerful marketing tools you have at your disposal.
Let’s take a look at three ways it can help you grow.
1. Increased Site Traffic
The SEO benefits and increased traffic that you’ll get to your site is reason enough to make blogging a priority. In most industries, people constantly have concerns that they turn to experts for. Thus, there will always be a large volume of users looking for answers to their questions.
By uploading blog content that is properly geared for SEO, you’ll find that your site’s traffic will increase exponentially in a fraction of the time that it would through other means. You’ll also be able to include internal links to keep visitors on your site, offers for your products and services, and even affiliate links for partnerships that you’re in with other businesses.
2. Increased Lead Conversion
Getting more traffic to your site doesn’t mean anything if your visitors have nothing to do once they get there. By bringing them to a page with content that you have full control over, you’ll be able to provide them with a relevant opportunity to make a purchase.
However, with a call to action at the end of the blog post, your audience will have a next step to take, even if it isn’t immediately making a purchase. A solid tactic to incorporate is to offer something for free (a cheat sheet, eBook, etc.) In exchange for their contact information. Once you have their email, you’ll be able to send them offers in the future and increase your chances of a conversion.
While you may not have an outstanding number of conversions when you first start blogging, you will be pleasantly surprised after 6 to 12 months as long as your content as engaging and has a called action at the end. Not only will you have a high-level of traffic on your new blog posts, you’ll also be getting residual conversions on your older content, as well.
It's also important to remember that site design plays a large role in how your audience will interact with your brand. By keeping things looking sleek and stellar, you'll keep site visitors engaged and provide them with an easy way to navigate through your pages.
3. It Establishes Authority
Nobody’s going to take advice from someone who hasn’t established themselves as a trustworthy authority in the industry. Is especially true when it comes to the automotive space because users will only want to take information about vehicles from a trusted source.
Unfortunately, it can be difficult to measure exactly how much authority you have. But, you can be sure that you will have enough when you hold a high ranking for common keywords for your demographic.
If your audience has found any information on your site helpful, you will already be positioned higher in their minds than similar brands. From there, the conversion process will be far easier that would be if the lead was cold.
While it’s important to utilize solid SEO tactics, the most important thing you can do for your blog is produce high-quality content that has something of value for the reader and also has a call to action at the end.
Once you master this and your blog gains some traction, your options are virtually limitless.