How to Increase Your Traffic Using Web Push Notifications
When it comes to online marketing, it’s all about staying in touch with your target audience without being too pushy.
It’s striking the delicate balance between the quality of your messages, slogans, and calls to action and the frequency at which you send these off that will either make or break your marketing strategy.
The thing is, there is a threshold to how many notifications and different messages your customers and members of the reading, the audience is willing to bear with, so if you do choose to pitch them a new product or service through notifications – you better make it important.
In this article, we’re going to discuss how you can increase the traffic to your website by using the web push notifications feature. The great thing about these is that they are supported by a number of browsers, so you don’t have to worry about putting all of your marketing eggs in only one browsing basket, so to speak.
Right then folks, without further ado, here’s the deal.
What Is It?
To put it simply, web push notifications represent a special breed of notifications that your subscribers or followers can receive on a wide variety of devices.
What they are essentially is short messages informing the recipient of some special deal that just popped up and that is limited time, for example. The idea is to remind a person visiting your website of their stay there and especially to invite them back and buy something.
The notifications themselves assume the shape of a small rectangle within which there’s the message you plan to send to your target audience. The great thing about these is that they can be carefully tailored to individual users and you can also use images along with the call to action text.
Why Is It Important?
Many people buying online tend to have second thoughts about whether or not they should purchase something. Perhaps it’s because the whole act of purchasing seems far off and unreal when it’s over the Internet, as opposed to actually going out and buying something from a store.
Also, web push notifications represent one of the most ‘clickable’ boxes on your screen, because they are small, pert, and well-concocted. In other words, they look as if by clicking them you can make something happen quickly and efficiently, which is attractive to people. If you aren’t sure how to word these notifications, you can always hire the help of a company providing search engine optimisation services. These folks will know everything there is to know about it.
Another important aspect of these notifications is that they are sent to the targeted pool of recipients whether they’re online or not. If they are offline at the time of the sending, they’ll just receive it the next time they get online anyway.
How to Increase Traffic Using Web Push Notifications
Using web push notifications to increase the traffic to both your online and offline stores is a matter of careful planning and prompt execution. To make your existing customers purchase more, and the old ones come back to you, you need to send these notifications at the right place and the right time.
Get Inactive Users Back – The majority of Internet folks visit a website once or twice and then don’t come back in years or ever. The thing is if you had some frequent visitors or even subscribers that aren’t active anymore, try to win them over by reminding them why they visited your online store in the first place. Whether it’s low prices, high-quality ware, or clever slogans, make sure to include your marketing strength in these notifications.
Make Location-Based Notifications – A big part of push notifications is inviting the users located in the vicinity of your offline stores to get up and visit it for real, so to speak. This can be easily achieved by sending your subscribers clever location-based calls to action and can generate plenty of sales.
Treat Your Existing Customers Well - … and they’re bound to keep coming back. Make sure to inform them of any special deals or promotions you may have to go on so that they can spend money on your ware rather than looking for something else.
If you’ve decided to include web push notifications into your marketing strategy arsenal, here are a couple of extra tips about customizing them:
Subscriber-only content - … will make your subscribers feel special. This technique means sending a specific kind of notifications to only your subscribers, which will make them feel like a member of some small cool club.
Offer something short-termed and attractive – For example, a promo code for a 20% discount on some product or service you’re selling. By accepting to subscribing to your push notifications, they can get the promo code. So, two birds with one stone – you get a subscription and they buy your product.
Yield some control - … over the kind of content your subscribers are going to get. If you have a large website with plenty of different types of articles, you can give your subscribers a chance to only receive notifications about a specific sort of content they are interested in.
If you’d like to see more tips about web push notifications, check out what the experts in the field had to say about.
All in all, web push notifications represent a small but important part of your marketing strategy campaign. If you use them properly, you can dramatically increase your sales, as well as draw in even more new customers down the road.