Zachary Ostin en Directors and Executives, IT - Information Technology, Marketing New Business Development • Rocket Jones Interactive 22/9/2016 · 1 min de lectura · +400

Building a Community: Strengthening a Weak Brand

Building a Community: Strengthening a Weak Brand

Being from a sales-minded household as a kid, I have always had a bent to get as many people “on board” as possible. No matter the situation, I have always wanted to influence people in a positive way. The more the merrier!

In 2016 this mass appeal might not be realistic or even desirable. In fact, some experts I have been talking to recently are focusing on really engaging a small group of people in a much more meaningful way. Their desire is to create tribes of people who actually care about the specific brand and/or cause.

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