Building a Community: Strengthening a Weak Brand
Being from a sales-minded household as a kid, I have always had a bent to get as many people “on board” as possible. No matter the situation, I have always wanted to influence people in a positive way. The more the merrier!
In 2016 this mass appeal might not be realistic or even desirable. In fact, some experts I have been talking to recently are focusing on really engaging a small group of people in a much more meaningful way. Their desire is to create tribes of people who actually care about the specific brand and/or cause.