U.S. SMALL BUSINESSES ARE OPTIMISTIC, EXPECT TO BE HIRING HERE’S HOW YOU SHOULD BE NETWORKING IN TODAY’S MARKETPLACE
For Immediate Release
NEW YORK, NY --- Small businesses expect stronger revenue growth this year with many anticipating the need to add employees according to a New York Fed report issued earlier this week.
In a national survey covering nearly 16,000 firms with fewer than 500 employees, more than 60 percent said they expect more revenue in 2017 than last year, and 40 percent anticipated expanding their workforce.
But with the economy near full employment with a 4.5 percent unemployment rate, what is the best way for a job applicant in today’s marketplace to reach those who are hiring?
“Social media continues to play a larger and larger role in the recruiting and hiring process,” said Matt Sweetwood, U.S. CEO of beBee.com, one of the fastest growing business social networking platforms. “Having a social media presence is a must as hiring managers and recruiters use it extensively in seeking out applicants. It also presents you with a great opportunity to showcase yourself as your own personal brand and what you have to offer them.”
While it's tempting to be concerned with the content you post to social --- and Sweetwood says you shouldn’t have anything posted you wouldn’t want a potential employer to see --- hiring managers and recruiters are looking for very specific things. According to a Recruiter Nation survey, 74 percent want to see the length of your average job tenure, 57 percent look to see how long you’ve been with your current employer, and 34 percent are looking for mutual connections.
Sweetwood notes that those all important connections should be taken a step further.
“‘You’re an engineer? So am I. You’re into running? So am I.’ You’ve now found two things you both are passionate about and have in common to take your relationship to the next level.”- Matt Sweetwood
“We provide the opportunity for you to build a deeper and more meaningful relationship with someone by sharing your business experience and your personal interests,” said Sweetwood. “We find this type of affinity networking produces better results than reaching out to someone who is really more of a contact than a true connection. It’s how human beings naturally interact; you’re both looking for common ground to take your relationship to the next level.”
beBee is appealing to younger audiences, which are used to living their lives online, and more than half of users to date (55%) are women. The company has a more robust blogging platform than other networking sites, allowing users to find and display content that is actually relevant to them. And unlike LinkedIn, beBee is completely free to use for individuals looking to find jobs and organizations looking to hire top candidates.
“The world has changed and job seekers, especially the baby boomer generation, have to adapt to it if they want to be successful in their job search,” said Sweetwood. “If you’re not on these sites or if your profile doesn’t look good, it can affect whether or not a hiring company will pursue you.”
To learn more visit www.bebee.com.
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