• Key Account Manager

    at Sony Electronics Ltd.

    Апреля 2014 - at Present


    Create and achieve annual sales plan for key customers Product matrix development (share, assortment) Negotiate and manage trade terms and trade funding. Manage regional team Manage advertising activities in channel Manage the customers and channel P&L

  • Product manager

    at Sony Electronics Ltd.

    Февраля 2013 - Апреля 2014


    Create and achieve annual category plan with key KPIs Responsible for product demand planning and accuracy. Manage promo expenses and resources mix Analyze key market data Manage category P&L Launch new products (events, POSM, promo)

  • Retail Office and Windows Chanel Manager

    at Microsoft RUS Corporation Ltd

    Июня 2011 - Февраля 2013


    Strategy planning of trade-marketing activity (federal) Sales results follow up Manage BTL promo activity ATL coop advertisement campaigns (digital, outdoor and etc) Direct headquarters communication Marketing research activities Setting up objectives for merchandising &promo groups & control of their realization Launch Windows 8 and new Office (answer for all POSM materials)

  • BTL-manager (Home Appliances)

    at Samsung Electronics RUS Ltd.

    Сентября 2010 - Июня 2011


    Create and organize not –standard BTL promo activity (incl. not standard ATL) Cross-promo with global FMCG companies Strategy planning of trade-marketing activity (federal) Marketing research Building up relationship with federal and regions retail New product launch (POSM, events, promo) Setting up objectives for merchandising &promo groups & control of their realization

  • Project – manager

    at Creative agency Lena Maccoder Ltd.

    Мая 2007 - Сентября 2010


    Media planning (GEO, National Geographic and etc.) Organization exhibitions, fundraising, promo campaign ( World Food Expo and etc.)
New products launch (FMCG, IT- project) Sales forecast and analysis Marketing research (Focus-group) Organization of public presentations for new projects BTL campaigns (POSM, events and other) Service development communication

  • Marketing department assistant

    at Honda Motor RUS LLC

    Октября 2006 - Февраля 2007


    Development of marketing, strategy CRM & promotion strategy for 4W business unit of Honda; Marketing research activity for final customers of Honda cars (questionnaire creation, control of research activity); Creation of customer profile on base of DLR network; Loyalty creation among DLR's & retail centers Preparing advertising strategy of Honda PE in Russia; Creation of POSM for 4W business (catalogues, leaflets) Participation of press conference


  • Financial mangement

    at Plekhanov Russian Academy of Economics

    2009 - 2011 (2 years) Moskva

  • Management

    at Government Academicals University of Humanitarian science by Russian Academy of Science

    2005 - 2009 (4 years) Moskva


  • Немецкий Elementary

  • Английский Negotiation

  • Русский Native

Followers (172)

Following (251)